Job Description

Key Responsibilities1. Digital Strategy & Planning

u Develop and execute complete digital marketing strategies across all channels.

u Conduct competitor analysis and market research to identify new opportunities.

u Plan digital roadmaps for lead generation, brand awareness & customer engagement.

2. Performance Marketing (Paid Ads)

u Create, manage, and optimize ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, etc.

u Set up conversion tracking, A/B tests, and ROI-focused campaigns.

u Analyze performance metrics and optimize cost-per-lead (CPL) and ROAS.

3. SEO & Website Management

u Perform on-page, off-page, and technical SEO activities.

u Manage website performance, landing pages, and CRO (conversion rate optimization).

u Ensure high-ranking keyword visibility and organic traffic growth.

4. Content Creation & Social Media

u Plan and execute content strategies for blog, website, and social media.

u Create engaging posts, reels, graphics (with design tools).

u Manage social media accounts and drive measurable audience growth.

5. Email Marketing & Automation

u Design email campaigns, funnels, and automated drip sequences.

u Manage CRM tools (HubSpot, Zoho, Mailchimp, etc.).

u Monitor open rates, click-through rates, and automation workflows.

6. Analytics & Reporting

u Track KPIs across all digital platforms using Google Analytics, GA4, Search Console, etc.

u Prepare weekly and monthly performance dashboards.

u Use insights to refine strategies and improve campaign effectiveness.

Required Skills & Qualifications

u Bachelor's degree in Marketing, Business, or a related field.

u 2-5 years of experience in digital marketing (full stack preferred).

u Strong knowledge of SEO, SEM, SMO, SMM, Content, Email Marketing & Automation.

u Proficiency in tools: Google Ads, Meta Ads Manager, Analytics, CRM tools, WordPress, Canva.

u Excellent communication, analytical, and creative thinking skills.

? Preferred Skills (Good to Have)

u Basic knowledge of HTML/CSS or website builders.

u Experience with marketing automation tools (HubSpot, Zapier).

u Understanding of UI/UX, funnels, and customer journeys.

u Ability to create basic design assets using Canva, Photoshop, or similar tools.

Job Types: Full-time, Permanent

Pay: From ?20,000.00 per month

Work Location: In person