Job Description

Job Title: Marketing Executive - Offline Marketing (F&B / Frozen Foods)
Location: Chembur , Mumbai
Experience: 3+ Years
Industry Preference: F&B / Frozen Foods
Role Type: Individual Contributor
About the Company - Frozen Fun
Frozen Fun is a fast-growing brand in the Frozen Foods category, committed to delivering high-quality, delicious, and convenient food products to modern households. With a strong focus on innovation, taste, and freshness, Frozen Fun has become a trusted name among consumers seeking quick, wholesome, and reliable meal solutions.
Our product range includes a variety of frozen snacks, ready-to-cook items, and specialty foods crafted to meet the evolving tastes of today's customers. We operate with a deep commitment to quality, food safety, and customer satisfaction.
Backed by a passionate team and a robust distribution network, Frozen Fun is rapidly expanding its presence across markets. We believe in creativity, customer-centricity, and continuous improvement -- making it an exciting place for marketing professionals looking to create real impact.
Role Overview
We are seeking a dynamic and proactive Marketing Executive who is passionate about offline marketing, brand strategy, and public relations. This role will play a critical part in driving the growth, visibility, and sales performance of our Frozen Foods brand through strategic marketing initiatives.
Key Responsibilities
Offline Marketing
Develop and implement innovative offline marketing campaigns tailored to the F&B industry.
Enhance brand visibility and drive sales growth through targeted offline promotions and activities.
End-to-End Marketing Execution
Lead the full marketing lifecycle including planning, strategy creation, execution, and performance monitoring.
Ensure campaigns are aligned with business goals and deliver measurable results.
Sales Growth Initiatives
Identify and execute marketing strategies that directly contribute to revenue growth.
Expand the brand's market presence through effective on-ground initiatives.
Relationship & PR Management
Build and maintain strong relationships with media outlets, magazine editors, industry partners, and other stakeholders.
Leverage relationships to generate brand visibility, coverage, and promotional opportunities.
Independent Contributor
Operate autonomously and take ownership of all marketing activities without dependency on a large team.
Drive initiatives proactively and ensure timely execution.
Industry Networking
Utilize existing networks within the F&B sector or build new connections to create opportunities for partnerships, collaborations, and brand growth.
Strategic Thinking
Analyze market trends, identify challenges, and develop actionable strategies.
Take initiative to seize opportunities and enhance the overall brand positioning.
Qualifications & Skills Required
Bachelor's Degree in Marketing, Communications, Business, or related field (preferred).
Minimum 3+ years of experience in Marketing/PR, ideally within the F&B industry.
Excellent written and verbal communication skills.
Strong personality with the ability to make quick and effective decisions.
Strong analytical skills to measure and improve campaign performance.
Ability to work independently as well as in a collaborative environment.

Skills Required