Job Description

Location(s): India

City/Cities: Hyderabad

Travel Required: 51% - 75%

Relocation Provided: No

Job Posting End Date: March 30, 2023

Shift:

Summary:

Front Line Marketing Manager \xe2\x80\x93 Andhra Pradesh and Telangana

Focus, Scope, & Impact:

• AP and Telangana are two of the must win states for the INSWA OU in the LRP. We are the leaders in NARTD in AP and Telangana, however, the onus to protect share and build the category through driving frequency in the core brands and building the portfolio for the future is on KO. Hence, will need a very strong, senior resource with experience in marketing and sales who can make strong portfolio choices to drive drinkers and drinker frequency. We have been facing stiff competition from multiple categories and players (national and local) and driving a locally relevant portfolio and marketing strategy complimented by strong execution plans and metrics is critical for business success for the short and the long term. This market is media isolatable and will need to have the capability to drive segmented approach to Connection planning and execution. Aggressive innovation is being planned across AP and Telangana to tap into consumer need states and segments.
• Region Front-Line Marketing Lead will:

o Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
o Provide input on OU-and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
o Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
o Oversee localization and real-time amplification of IMX campaigns within the region, providing input to OU IMX team
o Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
o Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
o Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
Classified - Confidential

• Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.

Scope: 2 States of India

KEY SUCCESS PARAMETERS
Experience

• Significant mkt and leadership experience (8-10 years) with some people management experience
• Direct experience with marketing activation
• Business and commercial acumen, including financial expertise
• Experience working with TCCC external partners (bottlers and customers)
• Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

• Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
• Ability to identify needs for campaign localization or customization as necessary
• Ability to guide media buying (in partnership with Mkt procurement), as necessary

Communication Focus

• Role will require frequent communication with OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU C&CL team, OU Franchise leadership teams
• Role will also interact frequently with Bottlers and external parties (activation agencies, media)

Classified - Confidential

KEY KNOWLDEGE REQUIREMENTS
Mastery of (REQUIRED)
Broad Expertise in (GOOD TO HAVE)

• Marketing activation / execution
• market dynamics in franchise unit geo
• POs and experiential marketing
• TCCC business models
• Business / Commercial Acumen
• Media buying
• Relationship management (with external stakeholders)
• Consumer insights
• Team management & leadership
• Growth-oriented thinking

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what\xe2\x80\x99s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors \xe2\x80\x93 curious, empowered, inclusive and agile \xe2\x80\x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola