Job Description

A Digital Marketing job involves creating and managing online marketing campaigns to promote products or services across various digital channels like social media, email, websites, and paid advertising. Key responsibilities include identifying target audiences, planning campaigns, creating content, analyzing campaign performance using web analytics and key performance indicators (KPIs), and collaborating with other teams like design and data analysts to achieve marketing objectives and business growth.

Strategy Development:

Develop and implement data-driven digital marketing strategies to achieve business goals.

Campaign Management:

Create, launch, and manage digital campaigns across channels such as SEO/SEM, social media, email marketing, and display advertising.

Content Creation:

Create engaging content for various digital platforms, including articles, blog posts, and social media updates.

SEO/SEM:

Perform keyword research, optimize website content for search engines, and conduct SEO audits to improve organic traffic and search rankings.

Social Media:

Manage social media accounts, post content, run paid social media campaigns, and monitor brand presence.

Analytics & Reporting:

Track marketing metrics, analyze campaign performance data using web analytics tools, and report on KPIs and ROI to stakeholders.

Audience Engagement:

Engage with customers, generate leads, and foster meaningful interactions through digital channels.

Team Collaboration:

Work closely with content, design, development, and sales teams to ensure cohesive and effective marketing initiatives.
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Digital Platforms:

Proficiency with various digital platforms, including social media, email, websites, and analytics tools.

Analytical Skills:

Ability to interpret data, analyze performance, and make data-driven decisions to optimize campaigns.

SEO/SEM Knowledge:

Strong understanding of search engine optimization (SEO) and search engine marketing (SEM) strategies.

Content Marketing:

Skills in creating and optimizing content for different digital channels.

Communication:

Effective communication skills to collaborate with teams, report on performance, and present campaign details to clients or stakeholders.
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person