Provide complete management of Paid Search campaigns against defined success metrics; responsible for planning, developing keyword lists and text creative, implementation, optimization and performance analysis
Provide thorough analysis of paid search campaigns via bid management and reporting tools
Manage interactive search marketing team with a focus on development and education of associates
Execute competitive research utilizing comprehensive tool sets
Provide strategic planning direction and campaign management for select agency partner search marketing programs including paid search and comparison shopping engines
Manage relationships with search engine vendors and other third parties on behalf of your agency partner
Support client services, manager and director teams as needed
Support new business development efforts and contribute to PowerPoint presentations as needed
Manage and meet internal and external client expectations as well as deliverables and deadlines
Have a financial acumen with regard to budgeting, projections, and revenue metrics
Contribute to internal status meetings and external partner meetings
Execute best practice strategies and methodologies to maximize agency business partner's search marketing programs
Identify additional search channels and tactics that assist in achieving partner marketing objectives
Stay current with all search industry developments and best practices
Provide point-of-view (POV) summaries for industry topics, best practices or new online marketing opportunities
Experience and skills:
BA/BS; marketing or communications preferred.
5+ yrs experience in Search Marketing.
Strong knowledge of MS Office, specifically MS Excel and Powerpoint.
Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail required.
Superior leadership skills and proven ability to work well in a team environment.
Independent worker and a self-starter.
Experience collaborating with a large account team working on multi-media channels a plus.
Job Type: Part-time
Expected hours: 10 per week
Benefits:
Work from home
Application Question(s):
How many years of experience do you have in B2B Google Ads management
What is your expected rate in INR per hour?
Work Location: Remote
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