Job Description

Role Introduction:

We are seeking a skilled and independent

Marketo Marketing Automation Specialist

(Freelance) to support our demand generation and lead nurturing efforts. This role requires hands-on experience with Adobe Marketo Engage, a deep understanding of marketing funnels, and the ability to build, manage, and optimize campaigns with minimal supervision. Ideal for someone familiar with B2B tech or agency environments.

Job Responsibilities:

Build and execute automated marketing programs in

Marketo

, including email campaigns, nurture flows, scoring models, and triggered actions. Create and manage smart lists, segments, landing pages, forms, and tokens. Work with internal teams to set up campaign tracking, UTM parameters, and lead routing. Monitor campaign performance and provide regular reporting with insights and recommendations. Ensure synchronization and data hygiene between Marketo and CRM platforms (e.g., Salesforce). Troubleshoot any issues in campaign execution or lead flow. Collaborate with content, design, and sales teams to align marketing goals with automation strategy.

Requirements:

Bachelor's degree in Marketing, Business Analyst, Communications, or any related field 3+ years hands-on experience with

Adobe Marketo Engage

. Strong understanding of marketing automation, lead lifecycle management, and funnel metrics. Proficient in setting up programs, email templates, A/B testing, and campaign reporting. Familiarity with CRM systems like Salesforce and a basic understanding of data sync logic. Detail-oriented, analytical, and responsive to deadlines. Excellent written and verbal communication in English.

Working Arrangement:

Freelance / Remote Estimated workload: 5-10 hours/week (can vary based on project needs) Time zone alignment: Preferably able to collaborate within APAC business hours

Nice to Have:

Marketo Certified Expert (MCE) or other relevant certifications Experience in B2B marketing or working with digital marketing agencies Familiarity with tools like Google Analytics, Bizible, or Salesforce Pardot
Job Type: Part-time

Pay: ?550.00 - ?600.00 per hour

Expected hours: 5 - 10 per week

Application Question(s):

Please state that you are an individual freelancer who understands the requirements, and don't have any conflict of interest with this project Please drop your hourly compensation rate to Rs. Can you start immediately?
Education:

Bachelor's (Required)
Experience:

Adobe Marketo Engage: 3 years (Required) * Marketo Marketing Automation: 3 years (Required)