Key Responsibilities:Creative & Brand Copywriting:- Write on-brand, culturally aware Instagram captions, storylines, and campaign messages- Create influencer scripts for product reviews, demos, and UGC briefs- Develop elevated and SEO-friendly website content, including product descriptions, homepages, and landing pages- Craft luxury-forward brand stories, taglines, and campaign narrativesPerformance & Retention Copy :- Write performance-optimized ad copy, captions, and scroll-stopping hooks for Meta and Google- Develop persuasive email content for flows and campaigns (welcome, drops, offers, loyalty)- Craft conversational, high-converting WhatsApp messages for key moments- Collaborate on A/B tests for subject lines, hooks, and CTAs to optimize resultsContent for Growth Channels :- Write and manage product listings and branded content for marketplace platforms (e.g., Nykaa, Amazon, Myntra, etc.)- Develop polished PR copy: brand bios, press releases, editorials, and media kits- Create thought-led LinkedIn content and brand articles/blogs to drive engagement and authority- Align tone and structure across all long-form and professional-facing contentCross-Functional Collaboration:- Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency- Participate in content planning sessions and campaign brainstorming- Maintain and evolve a luxury brand tone across every mediumQualifications:- 3 to 5 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred)- Experience writing for social, paid media, e-commerce, email, and marketplace platforms- A sharp sense of tone, voice, and emotional nuanceespecially in premium/luxury contexts- Strong understanding of performance metrics, A/B testing, and customer journeys (ref:updazz.com)
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