Job Description

A

Four Wheeler Product Specialist

is a professional who focuses on the in-depth knowledge and promotion of vehicles, typically cars, trucks, SUVs, or even off-road vehicles.

The specific responsibilities can vary significantly depending on the employer (e.g., a dealership, a manufacturer, or an aftermarket parts company), but the core role revolves around being the

expert

on the product line.

Key Responsibilities and Focus Areas

1. Product Knowledge and Expertise

Technical Deep Dive:

Possessing a comprehensive understanding of the vehicle's features, specifications, technology, engineering, and performance metrics (e.g., engine displacement, horsepower, torque, fuel economy).

Competitive Analysis:

Knowing how the product stacks up against competitors, including feature comparisons, pricing strategies, and target markets.

Staying Current:

Continuously learning about updates, new models, and shifts in the automotive market.
2. Customer Engagement and Sales Support

Demonstrations:

Leading engaging and informative presentations or test drives for potential customers, highlighting the features and benefits most relevant to their needs.

Consultation:

Acting as a subject matter expert for the sales team, helping to answer complex technical questions that standard sales associates might not be able to address.

Personalization:

Tailoring the product presentation to individual customer interests (e.g., focusing on safety features for a family, or performance specs for an enthusiast).
3. Training and Communication

Internal Training:

Developing and delivering training sessions for the sales force and other dealership/company staff to ensure they are knowledgeable about the product line.

Marketing Support:

Providing input and technical details to marketing teams for brochures, advertisements, and digital content.

Customer Feedback:

Gathering and relaying customer and market feedback to the manufacturer or product development team to inform future designs and improvements.
Typical Work Environments

Automotive Dealerships:

Often called a

Product Specialist

,

Vehicle Specialist

, or

Brand Ambassador

. Their role is to enhance the sales process without the pressure of a sales commission, focusing purely on education and customer experience.

Automotive Manufacturers (OEMs):

Working in regional or corporate roles, often involved in launching new models, training dealership staff nationally, or supporting auto shows and marketing events.

Aftermarket/Performance Companies:

Specializing in specific modifications or parts (e.g., suspension lifts, engine tuners) for a particular class of four-wheelers.
Job Types: Full-time, Permanent, Fresher

Pay: ₹250,000.00 - ₹400,000.00 per year

Benefits:

Provident Fund
Work Location: In person