Job Description

:We are seeking a dynamic and results-driven Food Service Sales Lead - HORECA to grow our presence across the hotel, restaurant, caf, and catering segments. This role focuses on driving revenue growth, building long-term partnerships, and expanding our footprint within the hospitality and food service ecosystem. The ideal candidate brings strong industry relationships, strategic selling expertise, and a proven ability to deliver against ambitious sales targets.Key Responsibilities:- Identify, onboard, and develop new HORECA and food service customers, including hotels, restaurants, cafs, and institutional caterers.- Grow volume, revenue, and profitability across assigned food service accounts through data-driven and consultative selling approaches.- Lead new account acquisition initiatives to strengthen market penetration.- Execute local and national trade marketing programs to enhance brand visibility and performance.- Assess market opportunities and translate them into sustainable sales growth and new business wins.- Manage pricing, contracts, and commercial terms to ensure alignment with quality, cost, and service benchmarks.- Review, approve, and optimize promotional and trade spend programs to improve ROI and brand consumption.- Design and implement customized sales and marketing plans for key HORECA accounts.Requirements:- Bachelor's degree in Hospitality Management, Food Technology, or a related discipline.- Minimum 4 years of Sales & Marketing experience in food service, specifically handling HORECA accounts.- Established network and strong relationships within the food service and hospitality industry.- Ability to engage and negotiate with stakeholders across levels-from chefs and catering managers to procurement and buyers.- Consistent track record of meeting or exceeding sales and revenue targets.- Excellent verbal communication and relationship-management skills.- Demonstrated experience in market development and driving measurable business growth. (ref:updazz.com)

Skills Required