Job Description

Were Hiring for FMCG Strategist
Company Overview:
Food Buddies is the industrys leading food consultancy firm propelled to success by a young and dynamic team. We give life and form to ideas turning them into commercially scalable businesses. Our motto is to make every clients concept a success by listening, analysing, and delivering the right solution that saves time, money, and energy.
Our key verticals include:
Food Product Development
Food Industry Implementation
Business Growth Strategy
Food Branding
Food Legal Compliance
Visit us at www.foodbuddies.in
:
We are looking for a seasoned FMCG Strategist-Sales / Marketing & Brand Strategy with expertise in FMCG, Route-to-Market (RTM), sales transformation, and branding. You will lead end-to-end execution of GTM strategy, distributor transformation, and on-ground capability building for food and beverage brands incubated at Food Buddies.
This role requires a deep understanding of FMCG field operations, the ability to align stakeholders and distributors, and basic knowledge of brand development and retail-facing marketing.
Qualifications & Experience:
Minimum 710 years of experience in FMCG / CPG companies in sales strategy, branding, or execution roles
Bachelors degree in business, Marketing, or relevant field; MBA preferred
Proven experience managing RTM transformation, beat planning, distributor alignment
Knowledge of branding, pricing logic, packaging formats, and basic retail and digital marketing activation
Strong communication and coordination skills across functional teams
Fluency in Tamil and English is required; Hindi is a strong plus.
Desired Skills:
FMCG Sales & Distribution
Route-to-Market Strategy
Channel Development & Beat Planning
Distributor Training & Capability Building
Branding & Portfolio Planning Awareness
Retail and digital marketing Activation & Trade Marketing Support
Strategic Thinking & Execution
Performance Monitoring & Feedback Loops
Multi-language Communication (Tamil, English, Hindi)
Roles & Responsibilities:
Lead Route-to-Market (RTM) execution for General Trade (GT), Modern Trade, or HORECA channels.
Train and align Area Sales Executives (ASEs), Distributors (AWs), and Sales Managers (ASMs) on beat design, service structure, and category handling.
Support early-stage GTM rollout, providing on-ground guidance to teams and distributors.
Monitor execution challenges like order booking, delivery beat issues, portfolio structure, and recommend corrective action.
Coach ASEs and delivery teams to enhance sales performance and transition into new models.
Align stakeholders on brand message, pricing architecture, and product bundling at the retail level.
Collaborate with brand and marketing teams to ensure field teams understand product positioning.
Provide field feedback and performance insights to senior leadership and the central war room.
Consistently drive execution success in transformation territories across Tamil Nadu and beyond