Job Description

Role Overview:

Responsible for driving sales, distribution, and overall business performance in the assigned region. The Regional Manager will lead a team of Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and distributors to ensure achievement of sales targets, market share, and profitability in line with company objectives.

Key Responsibilities:

Sales & Business Growth

Achieve regional sales, volume, and revenue targets. Develop and execute sales strategies to expand market presence. Monitor secondary and primary sales, ensuring healthy sales pipeline.

Team Management & Development

Lead, train, and motivate ASMs, TSOs, and distributor teams. Set performance goals and review individual/team achievements. Build a high-performance culture within the sales force.

Market Development & Expansion

Identify and appoint new distributors and retail partners. Drive market penetration and product availability in urban, semi-urban, and rural areas. Track competitor activities and implement corrective strategies.

Operations & Distribution Management

Ensure efficient distributor operations (inventory, claims, ROI, and credit management). Monitor supply chain, stock levels, and order fulfillment. Maintain hygiene of distribution network and ensure compliance with company policies.

Reporting & Analysis

Analyze sales data and provide insights to management. Prepare regional performance reports, forecasts, and action plans. Work closely with marketing teams for regional promotions and activations.

Key Skills & Competencies:

Strong knowledge of FMCG sales, distribution, and channel management. Excellent leadership and people management skills. Strong negotiation, communication, and analytical skills. Ability to manage multiple markets and stakeholders. Proficiency in MS Excel/ERP/CRM tools.

Qualifications & Experience:

Graduate / MBA in Sales, Marketing, or Business Management.

Experience:

Regional Manager: 8-12 years of FMCG sales & distribution experience. Proven track record in handling multiple territories and leading teams.
Job Type: Full-time

Benefits:

Health insurance Leave encashment Provident Fund
Work Location: In person