About FinXFinX is a fast-growing organization in the financial solutions/fintech space, committed to delivering innovative, secure, and user-centric financial products. We are looking for a strategic and results-driven Senior Digital Marketing Manager to lead our digital growth and brand presence across platforms.Role OverviewThe Senior Digital Marketing Manager will own the end-to-end digital marketing strategy for FinX. This role requires a strong grasp of fintech dynamics, user acquisition funnels, performance marketing, and brand-building in digital ecosystems. The ideal candidate will be a data-driven leader with hands-on expertise in scaling digital campaigns and managing high-performing teams.Key Responsibilities- Strategic Leadership : Develop, implement, and optimize digital marketing strategies aligned with business goals.- Lead digital transformation initiatives and identify new opportunities to enhance FinX's online visibility.- Performance & Growth Marketing : Manage and scale paid marketing campaigns (Google Ads, Facebook/Meta, LinkedIn, Programmatic).- Drive targeted acquisition, retention, and engagement across digital channels.- Optimize CAC, ROAS, and LTV metrics using advanced analytics.- Content, SEO & Brand : Oversee content strategy, SEO/SEM initiatives, and brand storytelling across digital platforms.- Ensure consistent brand positioning and messaging aligned with the FinX focus area.- Social Media, Community & CRM : Lead multi-channel social media campaigns to boost brand awareness.- Build and nurture user communities within the fintech ecosystem.- Oversee CRM workflows, email campaigns, and marketing automation.- Data & Analytics : Monitor KPIs using Google Analytics, Tag Manager, Data Studio, and relevant Martech tools.- Prepare monthly dashboards, performance reviews, and insights for leadership.- Team & Stakeholder Management- Lead and mentor the digital marketing team.- Collaborate cross-functionally with Product, Sales, Technology, and Design teams.- Manage agency partnerships and marketing budgets effectively. (ref:updazz.com)
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