Job Description

Company Overview:FINVASIA is a global fintech organization that owns multiple brands in the financial services, technology, and healthcare sectors. Operating across various platforms including equities, commodities, and forex trading, FINVASIA leverages technology to offer innovative solutions to a diverse clientele. With a significant global presence, FINVASIA is committed to democratizing access to financial markets and healthcare services through its various ventures.Role Overview:As a Campaign Manager at FINVASIA, you will be responsible for the end-to-end management of marketing campaigns across various channels, driving brand awareness, lead generation, and customer acquisition. This role involves collaborating closely with the marketing, sales, and product teams to develop and execute integrated marketing strategies. Your work will directly impact the growth and success of FINVASIA by optimizing campaign performance and maximizing ROI.Key Responsibilities:- Develop comprehensive marketing campaign strategies aligned with business objectives, targeting specific customer segments.- Manage the execution of multi-channel marketing campaigns, including digital marketing, social media, email marketing, and advertising.- Analyze campaign performance data, providing insights and recommendations for optimization and future campaign planning.- Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing channels.- Manage marketing budgets effectively, ensuring campaigns are delivered within budget and achieve desired ROI.- Oversee the creation of compelling marketing content, including website copy, blog posts, social media updates, and email newsletters.- Monitor industry trends and competitor activities, identifying opportunities to improve marketing strategies and tactics.- Utilize CRM and marketing automation tools to streamline campaign execution and improve customer engagement.- Manage relationships with external vendors and agencies, ensuring high-quality deliverables and cost-effectiveness.Required Skillset:- Demonstrated ability to develop and execute successful marketing campaigns across various channels.- Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing.- Proven experience in B2B marketing, with a focus on lead generation and customer acquisition.- Excellent analytical skills, with the ability to interpret data and provide actionable insights.- Proficiency in using CRM and marketing automation tools such as Salesforce, HubSpot, or similar platforms.- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.- Solid understanding of brand management principles and marketing communications strategies.- Bachelor's degree in Marketing, Business Administration, or a related field.- 8-10 years of experience in campaign management or a similar role.- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. (ref:updazz.com)

Skills Required