Job Description

Job Title: Figma UI/UX/CX Designer (Lead)
Location: Chidambaram, Tamil Nadu
Employment Type: Full-Time
Reporting To: Head of Operations
About the Role
The Figma UI/UX/CX Designer (Lead) is a senior design leadership role responsible for creating world-class user interfaces, user experiences, and customer journeys across all Oliya divisions - Academy (internal platforms), Digital Agency (client projects), and Oliya Labs (MVP incubation).
This role requires mastery of design systems, UX research, product design, accessibility, customer experience mapping, and hands-on proficiency across the complete creative toolchain (Figma, Canva, Adobe Suite, Hotjar, GA4, Looker Studio). You will define visual direction, build reusable component libraries, validate usability through testing, collaborate with engineering teams, and ensure every digital product meets enterprise-level design standards.
This is a pure design execution and leadership role - not a teaching or trainer role.
Key Responsibilities
1. Design Systems, Product Interfaces & UI Engineering

• Create and maintain full-scale Figma design systems including:

• Design tokens (colour, typography, spacing, shadow, radius)
• Global components (buttons, forms, modals, tables, cards)
• Variants, auto-layouts, constraints
• Grid systems & responsive breakpoints
• Design high-fidelity mobile-first interfaces for React Native & responsive web interfaces for React.
• Ensure pixel-perfect developer handoff using Figma Inspect mode.
• Build scalable UI architecture that supports rapid development.

2. User Experience (UX) Design & Research

• Conduct UX research using tools such as Hotjar, Google Analytics, and user-interview frameworks.
• Run usability tests and map friction points for continuous improvement.
• Create:

• User flows
• Information architecture maps
• Wireframes (low mid high fidelity)
• Prototypes with animations and micro-interactions
• Ensure designs follow WCAG 2.1 accessibility standards.

3. Customer Experience (CX) Mapping

• Build omnichannel CX journey maps across web, mobile, CRM, WhatsApp, social media touchpoints.
• Collaborate with Digital Marketing Lead to ensure UI/UX supports conversion, engagement, retention.
• Translate business goals into UX outcomes through AIDA, RACE, and funnel-optimisation frameworks.

4. Creative Direction & Branding

• Define visual direction for:

• Websites
• Mobile applications
• Marketing campaigns
• Internal dashboards & product UIs
• Create brand identity assets using:

• Figma
• Canva Pro
• Adobe Photoshop / Illustrator
• Produce creative artefacts: landing pages, banners, social media templates, campaign assets.

5. Collaboration & Cross-Functional Delivery

• Work closely with:

• Front-End Lead (React/React Native)
• Back-End Lead (Python/Django)
• Digital Marketing Lead
• QA/Test Engineer (for UX acceptance)
• PM & BA (for requirement clarity & sprint readiness)
• Support Agile ceremonies - sprint planning, reviews, stand-ups.
• Validate designs post-implementation to ensure fidelity.

6. Analytics, UX Validation & CRO (Conversion Rate Optimisation)

• Use analytics tools such as:

• Google Analytics 4 (GA4)
• Looker Studio
• Hotjar (heatmaps, recordings)
• A/B testing tools (VWO, Google Optimize awareness)
• Interpret funnel metrics, bounce behaviour, scroll-depth to improve UI/UX.
• Lead UX optimisation cycles tied to marketing KPIs.

7. Documentation, Style Guides & Design Governance

• Maintain comprehensive design documentation:

• Component libraries
• UX patterns
• Motion guidelines
• Brand systems
• Establish governance processes ensuring consistency across all products.
• Create Figma templates for repeated design use cases.

8. Innovation & Continuous Improvement

• Bring modern design trends into practice (Neumorphism, Glassmorphism, Material 3, Apple HIG alignment).
• Leverage AI tools such as Midjourney, Canva AI, ChatGPT, and Pictory for creative acceleration.
• Suggest UI/UX best practices based on global standards from Uber, Airbnb, Shopify, Microsoft, and BBC GEL.

Technical & Creative Expertise Requirements
Core Tools & Platforms

• Figma (Advanced): components, variants, tokens, auto-layout, constraints, prototypes.
• Adobe Suite: Photoshop, Illustrator, XD.
• Canva Pro for campaign assets.
• Hotjar, GA4, Looker Studio for UX analytics.
• Material UI, Tailwind UI, Apple HIG standards for design accuracy.
• Figma plugins: Content Reel, Autoflow, Stark (accessibility), Iconify.

Product & UX Expertise

• Wireframing, information architecture, user flows.
• Prototyping with animations / micro-interactions.
• Accessibility (WCAG 2.1) & inclusive design.
• UX research fundamentals.
• Mobile-first UI design (React Native alignment).

CX & Marketing Awareness

• Landing page optimisation.
• Funnel strategy (AIDA, RACE, CRO models).
• Campaign visual consistency.
• CRM mapping (HubSpot/Freshworks awareness).

Engineering Awareness

• Understanding of FE integration requirements:

• Component logic
• Responsive grids
• Asset optimisation
• Basic knowledge of:

• React & React Native front-end behaviours
• REST API visual alignment
• Git-based workflows

Profile Requirements

• 5 10+ years UI/UX/CX design experience.
• Proven portfolio of mobile and web products.
• Experience collaborating with engineering teams in Agile environments.
• Strong creative & analytical design mindset.
• Excellent communication, documentation, and stakeholder management.
• Ability to balance aesthetics, functionality, accessibility, and performance.

Skills Required