Job Description

- ISR (In-Store Representative)

Location:

Jaipur

Department:

Sales

Reports To:

Sales Officer and ISR

Company:

Sweety by MR Group (FMCG - Mouth Freshener Category)

Role Overview

The ISR is responsible for

maximizing product visibility, ensuring availability, increasing shelf share, and driving secondary sales

for Sweety by MR Group across modern trade, general trade, and key retail outlets in Agra.

This role requires strong product understanding, excellent communication skills, and consistent field execution to strengthen Sweety's brand presence.

Key Responsibilities1. Product Availability & Stock Management

Ensure

100% availability

of all Sweety products (Sweety Supari, Shahi Sauf, Crunch, Shahi Khajoor, etc.) in assigned outlets. Check

stock levels

, monitor

expiry

, and coordinate replenishment with Sales Officer. Prevent

OOS (Out of Stock)

situations through timely reporting.

2. Visibility & Merchandising

Implement

planograms

, ensure proper shelf placement and maximum shelf share. Maintain

clean and attractive product displays

at counters, racks, and billing areas. Install POP material such as danglers, wobblers, table displays, and branding elements. Ensure

Crunch Mukhwas

and other fast-movers get

premium visibility

.

3. Retailer Relationship & Feedback

Build strong relationships with retailers, counter boys, and store managers. Gather retailer feedback on product movement, competitor activities, and customer preferences. Promote

new launches

, schemes, and offers.

4. Sales Support & Order Booking

Support Sales Officer/Distributor team in

secondary order collection

. Identify selling opportunities--especially for impulse products like Crunch & Shahi Sauf. Recommend suitable quantities based on day-to-day sales trends.

5. Market Intelligence

Track competitor visibility, pricing, schemes, and new product activity. Share daily updates with SO/ASM for decision-making.

6. Reporting & Documentation

Submit daily reports (DSR) including outlet coverage, visibility achieved, stock status, and issues. Maintain a proper record of: Merchandising done Stock levels Competitor activities Route coverage sheet

Candidate RequirementsEducation & Experience

Minimum 12th pass or Graduate. 1-2 years as ISR/Merchandiser in FMCG preferred. Experience in mouth freshener / confectionery category is an advantage.

Skills Required

Good communication and relationship-building skills. Product understanding of

Supari, Sauf, Mukhwas, Khajoor-based products

, packaging variants, and consumer behaviour. Knowledge of Agra market and route geography. Ability to execute visibility and merchandising tasks.

Key Competencies

Field Discipline & Daily Coverage Customer Service Orientation Attention to Detail Product Knowledge Market Awareness Basic Reporting Skills (WhatsApp, DSR apps, Excel)

Salary Range

?12,000 - ?18,000 + Travel Allowance + Incentives
(depends on experience and market understanding)

Contact- 7303084408
Email- bhumi.mishra@mrgroup.co.in

Job Types: Full-time, Permanent, Fresher

Pay: ?14,000.00 - ?18,000.00 per month

Work Location: In person