A Retail Marketing Manager plans and executes strategies to drive sales and enhance brand visibility in retail settings. They create and manage marketing campaigns, analyze market trends, and collaborate with teams. Key skills include creativity, data analysis, and proficiency in digital and traditional marketing channels.
Develop and execute comprehensive retail marketing strategies to drive through store traffic and sales
Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
Conduct market research to understand consumer behavior, industry trends, and competitive landscape
Plan and implement product launches, ensuring effective communication and promotion
Manage the creation of marketing collateral, including signage, displays, and promotional materials
Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
Collaborate with retail Stores to ensure brand consistency and enhance the overall customer experience
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Support store promotional activities and campaigns.
Stay informed about retail industry trends, emerging technologies, and best practices in marketing
Skills & Requirements
Strong understanding of retail operations, merchandising, and customer behaviour
Excellent strategic thinking and analytical skills
Creative mindset with the ability to develop innovative and effective marketing campaigns
Strong project management skills, with the ability to multitask and meet deadlines
Excellent communication and interpersonal skills
Proficiency in digital marketing tools and platforms
Passion for retail and a customer-centric mindset
Job Type: Full-time
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
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