Job Description

Greetings from Sonali Wires!

As per our discussion, please find below the company details and job description for the open position of

Sales Executive.

About the Group

Established in 1996, Sonali Group has built a strong and dominant presence in the non-ferrous metal

industry, recognized for its commitment to excellence and continuous innovation.

With state-of-the-art manufacturing facilities, the Group specializes in producing:

Aluminum Extruded Profiles

Insulated Winding Wires of Copper and Aluminum

Wires and Cables

Our diverse product portfolio, supported by advanced technology and stringent quality standards, serves a

wide range of industries and applications, reinforcing our reputation as a trusted name in the market.

Position Details

Job Title: Sales Executive - Industrial Sales (Wires & Cables preferred)

Department: Sales

Reporting To: Sales Manager / Senior Management

Experience: 2-5 years (Industrial Sales preferred - Electrical Products / Wires & Cables)

Education: Graduate / MBA in Sales & Marketing (Preferred)

CTC: Competitive salary based on experience + performance-based incentives + travel allowances

Job Overview

We are looking for a motivated and target-driven Sales Executive to support business growth in the industrial

wires and cables segment. The role involves identifying new customers, managing existing accounts,

achieving sales targets, and supporting regional sales initiatives.

Key Responsibilities

Identify and develop new business opportunities in the industrial wires & cables market

Manage and grow relationships with OEMs, distributors, contractors, and industrial clients

Achieve assigned sales targets through effective planning and execution

Conduct product presentations, follow-ups, and assist in closing orders

Collect market intelligence, competitor information, and customer feedback

Ensure timely follow-ups, coordination, and customer satisfaction

Prepare and submit regular sales reports to the reporting manager

Coordinate with internal teams (production, logistics, finance) for smooth order processing

Travel within assigned territories for client visits and business development

Key Skills & Competencies

2-5 years of experience in B2B industrial sales (wires & cables / electrical products preferred)

Good communication, negotiation, and interpersonal skills

Fluency in English and Tamil

Ability to acquire new clients and maintain long-term relationships

Target-oriented, self-motivated, and proactive attitude

Willingness to travel extensively

Career Growth

At Sonali Wires, we offer structured career development opportunities. High-performing Sales Executives

can progress into Senior Sales Executive / Sales Manager roles, supported by incentives, training programs,

and exposure to leading industrial clients.

Note

If you're interested or know someone who might be, kindly send the following details to

hr@sonaligroup.com:

Updated resume

Current CTC

Expected CTC

Notice period

Current location

Preferred location

Job Type: Full-time

Benefits:

Cell phone reimbursement Health insurance Paid time off Provident Fund
Work Location: In person