Job Description

Field Sales Executive - Ajmera Motors (Authorised Ashok Leyland LCV Dealership)

1. Position Details

Job Title: Field Sales Executive Department: Sales - Light Commercial Vehicles (LCV) Company: Ajmera Motors Location: Mumbai, Thane, Navi Mumbai, Raigad, Palghar Reporting To: Sales Manager / Director - Ajmera Motors Role Type: Full-Time, Field-Based Work Mode: In-Person (Field + Office Coordination)
2. Role Purpose

The Field Sales Executive is responsible for generating retail sales of Ashok Leyland Light Commercial Vehicles within the assigned territories.

The role requires daily field activities, identifying business prospects, managing the complete sales cycle, coordinating with internal departments, and ensuring customer satisfaction.

The executive represents Ajmera Motors in the market and acts as a key contributor to the dealership's growth and brand image.

3. Key Responsibilities (SOP Format)

A. Lead Generation & Market Coverage

Objective:

To continuously source potential buyers and expand business reach in the designated market.

Standard Procedures:

1. Conduct daily field visits to:

Industrial estates Warehouses Transport hubs Construction sites Business clusters
2. Minimum 25-30 customer interactions per day (in-person + telephonic).

3. Generate a minimum of 10 new leads per day.

4. Capture complete customer details in Lead Tracker/CRM:

Company name Contact details Requirement Budget Follow-up schedule Lead status
5. Submit daily lead report to the Sales Manager before EOD.

6. Maintain strong presence in local transport and fleet communities to increase brand visibility.

B. Product Presentation & Demonstration

Objective:

To educate customers about Ashok Leyland LCVs and build trust.

Standard Procedures:

1. Study all model specifications, payload capacities, mileage, body options, EMI schemes, and market advantages.

2. Present product features clearly with comparison against competition.

3. Conduct on-site demos or arrange demos at Ajmera Motors.

4. Ensure safe and professional handling during test drives.

5. Submit customer feedback weekly to Sales Manager.

C. Sales Cycle Management

Objective:

To execute the sales process systematically and ensure smooth customer onboarding.

Standard Procedures:

1. Prospecting: Identify requirement, intended use, and budget.

2. Quotation:

Issue quotations in Ajmera Motors approved template. Ensure accuracy in price, schemes, and discounts.
3. Finance Support:

Collect complete KYC, income documents, and profile. Coordinate with finance team & NBFCs for loan login and approval.
4. Booking:

Fill booking form completely. Collect booking amount. Confirm vehicle allocation through Sales Manager.
5. Pre-Delivery Coordination:

Liaise with Accounts for payments. Coordinate with Delivery Team for vehicle readiness. Assist customer with registration, insurance, and DO.
6. Delivery Process:

Ensure proper delivery ceremony. Provide vehicle operating guidance.
7. Post-Delivery:

Conduct mandatory follow-ups: 3 days ? 7 days ? 30 days. Ensure customer is connected with Service department for first free service.
D. Customer Relationship Management (CRM)

Objective:

To ensure long-term repeat business and build loyalty.

Standard Procedures:

1. Maintain regular follow-ups with all leads (hot, warm, cold).

2. Build relations with:

Fleet owners Transport associations Industrial buyers Market committees
3. Provide support in queries related to service, AMC, insurance renewal.

4. Escalate unresolved issues to Sales Manager immediately.

5. Maintain a Customer Contact Book for long-term retention.

E. Documentation & Reporting

Objective:

To ensure transparent and accurate record keeping.

Standard Procedures:

1. Submit Daily Activity Report (DAR) by 7:30 PM containing:

Field visits Leads generated Follow-ups Hot cases
2. Maintain weekly sales pipeline covering:

Expected closures Follow-up status Documentation pending
3. Update CRM daily without fail.

4. Keep all documents organized:

Quotations Booking forms KYC papers Finance login documents Delivery checklist
5. Protect confidentiality of customer and dealership data.

F. Market Intelligence

Objective:

To maintain awareness of competitor strategies and market movements.

Standard Procedures:

1. Collect competitor information weekly such as:

New model launches Temporary schemes or exchange offers Price updates
2. Visit competitor dealerships where necessary.

3. Share monthly competitor report with the Sales Manager.

4. Maintain Market Intelligence Register.

4. Required Skills & Qualifications

Minimum HSC (Graduate preferred). Experience: 1-5 years in Automobile/LCV Sales (Freshers may also apply). Good communication in Hindi & Marathi. Ability to work in field-based, target-driven environments. Strong local area knowledge of Mumbai, Thane & Navi Mumbai routes. Basic computer proficiency (Excel, Email, WhatsApp). Two-wheeler with valid licence preferred. Professional behaviour, discipline, and commitment.
5. Compensation & Benefits

Monthly CTC: ?20,000 - ?35,000 Monthly payout: ?10,266 - ?31,950 (approx. depending on structure) Performance-based incentives (bookings + deliveries) Fuel reimbursement Mobile reimbursement Health insurance Career growth opportunities:
Sales Executive ? Sr. Executive ? Team Leader ? Fleet Sales ? Sales Manager

6. Work Timings & Discipline

Working Days: Monday - Saturday Timings: 10:00 AM - 7:00 PM Flexible field schedule depending on customer appointments Mandatory morning reporting (office or video call) Proper grooming and conduct Attendance through official system
7. Key Performance Indicators (KPIs)

1. Monthly Booking Count

2. Monthly Delivery Count

3. Lead Generation Per Day

4. Test Drives Conducted

5. Conversion Rate (Lead ? Booking)

6. Follow-Up Discipline

7. Documentation Quality

8. Customer Satisfaction Score

9. Territory Coverage

10. Competitor Intelligence Reports

8. Code of Conduct (Ajmera Motors Standards)

Be honest, respectful, and professional in all interactions. No false commitments or misrepresentation of offers. Follow Ajmera Motors' pricing and discount policies strictly. Maintain clean records and transparency in documentation. Follow safety protocols during test drives. Avoid conflicts of interest and maintain integrity. No misuse of customer data or dealership resources.
Job Type: Full-time

Pay: ?15,000.00 - ?31,964.02 per month

Benefits:

Commuter assistance Provident Fund
Work Location: In person