Job Description

Field Sales Executive - Paints Industry

Location : Kannur, Kerala

Employment Type: Full-Time, Field Role

Reporting To

Area Sales Manager

Job Purpose

The Field Sales Executive is responsible for

driving primary and secondary sales of paint products

within an assigned territory by developing dealer networks, managing distributor relationships, influencing painters/contractors, and ensuring effective market coverage. The role focuses on

volume growth, visibility, and market penetration

in retail and project segments.

Key Responsibilities1. Sales & Revenue Generation

Achieve

monthly and annual sales targets

(value and volume) for decorative / industrial / protective paints. Drive

primary sales

through distributors and

secondary sales

through retailers. Execute territory-wise sales plans to increase

market share and brand presence

. Identify new sales opportunities in residential, commercial, and project segments.
2. Dealer & Distributor Management

Appoint and onboard new

dealers and sub-dealers

as per company norms. Maintain strong working relationships with

existing dealers and distributors

. Ensure optimal

stock availability

, product mix, and credit discipline. Resolve dealer grievances related to supply, schemes, or service issues.
3. Market Development & Coverage

Conduct

daily market visits

as per beat plan. Ensure effective

retailer coverage, visibility, and branding execution

. Monitor competitor activities (pricing, schemes, launches, discounts). Share market intelligence and feedback with the sales manager.
4. Painter / Contractor Engagement

Build strong relationships with

painters, contractors, and applicators

. Conduct

product demonstrations, shade cards, and technical awareness sessions

. Implement painter loyalty programs and incentive schemes. Support site visits and product trials at project locations.
5. Promotion & Scheme Execution

Implement

trade schemes, consumer offers, and promotional campaigns

. Ensure proper use and placement of

POS materials

(boards, danglers, shade cards). Support product launches and local marketing activities. Track scheme effectiveness and report outcomes.
6. Reporting & Administration

Submit

daily sales reports (DSR)

and market visit reports. Maintain accurate records of sales, collections, and outstanding balances. Coordinate with supply chain and customer service teams. Follow company policies, compliance norms, and ethical sales practices.
Key Performance Indicators (KPIs)

Achievement of sales targets Growth in active dealer base Secondary sales performance Painter/contractor engagement levels Market coverage and visibility score Collection efficiency (if applicable)
Required Qualifications

Bachelor's degree in

Business, Marketing, or any relevant field

MBA / PGDM in Sales & Marketing (preferred, not mandatory)
Experience

1 year

of minimum field sales experience Prior experience in

paints, construction materials, cement, tiles, adhesives, or building products

preferred
Skills & Competencies

Strong

communication and negotiation skills

Ability to work independently in the field Basic understanding of

paint products, applications, and surfaces

Market mapping and territory planning Relationship-building with dealers and influencers Comfortable using mobile apps for reporting Result-oriented and self-driven
Other Requirements

Willingness to travel extensively within the assigned territory

Two-wheeler with valid driving license

Basic proficiency in local language(s) and English/Hindi
Compensation & Benefits

Competitive fixed salary + performance-based incentives Travel allowance / fuel reimbursement Mobile & data reimbursement Incentives linked to sales targets Growth opportunities within sales hierarchy
Job Types: Full-time, Permanent

Pay: ₹21,000.00 - ₹25,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person