Job Description

About the Role

Drive student admissions through strategic on-ground engagement across assigned territories. Execute 100-150 BTL activities monthly, build systematic school relationships, and convert prospective students into enrollments. This is an 80% field role requiring extensive travel across rural and urban districts.

Core Responsibilities

School Relationship Management

- Visit 250-300 schools quarterly; build partnerships with principals, teachers, and career counselors

- Map territories, prioritize schools, collect student data, and generate quality leads

- Maintain systematic school database and visit schedules in LeadSquared CRM

BTL Campaign Execution

- Plan and execute school seminars, career fairs, community events, housing society campaigns

- Coordinate vendors, manage logistics, engage students and parents directly

- Target: 100-150 activities/month with 4-8% conversion to admissions

Admission Conversion

- Guide prospects from inquiry to enrollment; schedule counseling sessions

- Achieve territory-based admission targets: 10-15% of total institutional admissions

- Track conversion metrics: Lead-to-Walk-in, Walk-in-to-Admission, Campaign ROI

Data & Reporting

- Daily CRM updates: school visits, student data, lead status, activity logs

- Weekly performance reports and team huddle participation

- Market intelligence: competitor tracking, territory insights, partnership opportunities

Requirements

Candidates Must-Have

- Bachelor's degree (any discipline)

- 1-3 years field sales experience (education/EdTech/student recruitment preferred)

- Fluency in Bengali, Hindi, and English

- Valid two-wheeler license + own vehicle (mandatory)

- Comfortable with 80% field travel across rural/urban/semi-urban areas

Key Competencies

- Strong relationship-building and presentation skills with diverse stakeholders

- Self-motivated, results-driven, resilient in achieving targets independently

- CRM proficiency (LeadSquared experience is a plus)

- Understanding of MAKAUT/state board admission cycles (preferred)

- High integrity and ethical approach to student admissions

Compensation & Benefits

Financial

- Competitive base salary + performance-linked incentives

- Admission target bonuses + BTL activity incentives

- Travel, mobile, and field expense reimbursements

Career Growth

- Clear progression: Field Executive ? District Coordinator ? Regional Sales Manager

- Part of KEI's strategic multi-state expansion initiative

- Comprehensive training: educational sales, CRM, admission processes

- Direct exposure to senior leadership

Work Environment

- Results-driven culture with systematic accountability

- Recognition programs for top performers

- Skill development and ongoing training sessions

Performance Metrics (KPIs)

- Schools visited: 250-300/quarter

- BTL activities: 100-150/month

- Admission conversions: 10-15% of institutional total from territory

- CRM compliance: Daily data entry and reporting accuracy

- Territory growth: YoY admission increase of 20-30%

Work Schedule

- Monday to Saturday (6 days/week)

- Extended hours during peak admission season (May-July)

- 80% field work | 20% office-based planning and reporting

- Occasional overnight travel for multi-district campaigns

Why Kingston?

Impact:

Transform student futures through direct engagement

Growth:

Strategic expansion with accelerated career progression

Autonomy:

Own your territory and build it ground-up

Learning:

Master educational sales in multi-state operations

Culture:

Professional, data-driven, performance-oriented team

-----

Apply Now:

Mail Your CV: aakash@keical.edu.in

Contact: 8100400941

| Join KEI's mission to expand quality education across Eastern India

Equal Opportunity Employer | Diversity & Inclusion Committed

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person