Job Description

Job Title:

BTL Executive

Company:

P9 Farms Private Limited (Provilac)

Location:

Delhi NCR

Department:

Marketing

Reporting To:

Marketing Manager / BTL Manager

Job Summary

Provilac is seeking a dynamic and execution-focused

BTL (Below-The-Line) Executive

to plan, coordinate, and execute on-ground marketing activities that drive brand visibility, product trials, and consumer engagement. The role involves managing activations, promotions, events, and merchandising activities aligned with Provilac's brand objectives.

Key Responsibilities

Plan and execute

BTL marketing activities

such as in-store promotions, sampling campaigns, roadshows, kiosks, school/college activations, and local events. Coordinate with

vendors, agencies, promoters, and fabricators

for smooth execution of campaigns. Ensure proper

branding and visibility

at retail outlets through POSM (standees, danglers, banners, kiosks, etc.). Manage and deploy

promoter teams

, including briefing, training, attendance tracking, and performance monitoring. Work closely with the

sales team

to align BTL activities with sales targets and trade promotions. Track campaign performance, collect consumer feedback, and submit

post-activity reports

with insights and ROI analysis. Monitor

budgets

, negotiate with vendors, and ensure cost-effective execution of BTL initiatives. Ensure compliance with brand guidelines and quality standards during all activations. Conduct market visits to assess competitor activities and identify new activation opportunities.

Key Skills & Competencies

Strong execution and coordination skills Excellent communication and interpersonal abilities Vendor and team management experience Basic understanding of FMCG marketing and consumer behavior Analytical mindset for reporting and performance tracking Ability to multitask and work under tight timelines Willingness to travel extensively for on-ground activations

Qualifications & Experience

Bachelor's degree in Marketing, Business Administration, or a related field

1-3 years of experience

in BTL marketing, field marketing, or activation roles (FMCG preferred) Experience in handling on-ground promotions and events is a must
Job Type: Full-time

Pay: Up to ?30,865.32 per month

Benefits:

Provident Fund
Work Location: In person