Job Description

Job Title: Field Officer



The Field Officer is responsible for conducting field-level marketing and outreach activities to generate enquiries, build relationships with partners, and support admissions/sales targets. The role involves visiting schools/colleges/communities/offices, distributing promotional material, conducting campaigns, and regularly reporting field activities to the management.

Key Responsibilities

1? Field Visits & Lead Generation

Visit target areas (schools, colleges, tuition centers, residential layouts, companies, communities, etc.) as per plan. Generate enquiries through direct interaction, pamphlet distribution, kiosk activity, and door-to-door/field campaigns. Collect and record lead data (name, contact, requirement, location) systematically.
2? Branding & Promotion

Execute outdoor branding activities like banner/standee placement, leaflet distribution, and event stalls. Support in organizing education fairs, roadshows, societies/association activities, and local events. Ensure proper visibility of brand materials in assigned areas.
3? Relationship Building

Build and maintain relationships with local influencers, tuition/coaching centers, RWAs, community leaders, and partner institutions. Coordinate with school coordinators, principals, or admin staff during visits (if for education sector).
4? Admission / Sales Support

Promote the institution's courses/programs/services to parents, students, or customers during field visits. Motivate potential leads to visit the campus/office and connect them to the admission/sales team. Support admission or sales camps conducted outside the campus.
5? Data Management & Reporting

Maintain daily records of visits, leads generated, and feedback from the field. Submit daily/weekly field reports to the Manager (locations covered, institutions visited, response, challenges). Share on-ground feedback about market trends and competitor activities.
6? Coordination & Teamwork

Coordinate with the marketing, admissions, and telecalling team for follow-up on field leads. Participate in planning of field activities and campaigns with the management.
7? Other Duties

Assist in event setups, exhibitions, and school/college programs as required. Ensure discipline, honesty, and professional behaviour while representing the institution in the field.
Required Qualifications/Education

Minimum 10th pass,12th pass (PUC) or Graduate in any stream.
Experience

0-3 years of experience in field marketing, sales, admissions, or promotion. Experience in education sector / FMCG / telecom / field sales will be an added advantage.
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person