Job Description

Role Purpose

The Marketing Specialist will be a core execution resource for India & South Asia marketing, responsible for translating strategy into flawless on-ground and digital execution. The role demands strong ownership of events, budgets, tools, vendors, and cross-functional coordination while supporting regional growth priorities across Life Sciences, Reproductive Health, and Immuno-diagnostics. This role will work closely with sales, applications, product management, global marketing, and external partners, ensuring consistency, efficiency, and measurable impact across all marketing initiatives

Operational Marketing Responsibilities (Execution Excellence)

Lead end-to-end planning, execution, optimization, and ROI tracking of regional marketing events including congresses, conferences, workshops, roadshows, webinars, and distributor-led programs aligned to business priorities. Own complete event execution lifecycle covering calendars, timelines, speaker coordination, booth planning, logistics, vendor management, on-site execution, post-event lead follow-up, reporting, and learnings documentation. Manage integrated demand generation execution across events, digital, email, social, and content channels including CRM campaign creation, lead tracking, funnel monitoring, and performance reporting via Salesforce and Power BI. Execute content marketing initiatives with KOLs, customers, partners, and internal experts while promoting content across digital channels and tracking engagement and performance metrics. Plan and execute social media marketing including content creation, paid campaigns, landing pages, engagement tracking, optimization, and alignment with global and regional brand guidelines. Support email marketing execution and database growth by working with marketing operations to run campaigns, nurture contacts, analyze results, and improve effectiveness. Own end-to-end marketing budget management by forecasting, tracking actuals, driving cost efficiency, negotiating vendors, and coordinating with finance on POs, invoices, accruals, and closures. Manage and continuously improve vendor and partner relationships including event agencies, fabrication partners, printers, digital agencies, and logistics providers ensuring quality, compliance, timelines, and cost-effectiveness. Actively manage marketing operations, workflows, and documentation using SFDC, Power BI, Workfront, Jira, and related tools to ensure transparency, compliance, and performance visibility. Own marketing asset and inventory management including collateral, demo units, promotional materials, storage, logistics, and optimized utilization across regions. Represent marketing on-ground through extensive regional travel (up to ~60%) supporting events, customer interactions, distributor activities, and internal meetings.

Strategic Marketing Responsibilities (Growth & Direction)

Monitor campaign and funnel performance, generate actionable insights, and continuously adapt marketing plans based on market dynamics, customer behavior, and sales feedback. Identify customer trends and insights by evaluating end-to-end customer journeys across multiple channels and touchpoints to optimize spend, experience, and performance. Support Account-Based Marketing initiatives for key accounts by partnering closely with sales, applications, and product teams to drive targeted growth strategies. Support regional market sizing, segmentation, and targeting initiatives to inform regional execution and global strategic planning. Maximize Revvity brand activation across events, digital platforms, and customer touchpoints to drive awareness, engagement, and consistent brand experience across B2B and B2C. Proactively engage with direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities across the region. Contribute to the development and execution of the Annual Operating Plan (AOP) for assigned regions, ensuring alignment with business priorities and growth objectives.

Qualifications & Experience

Bachelor's degree required; MBA/Master's in Marketing preferred; Life Sciences or Biotechnology background strongly advantageous. 2-5 years of experience in operational, field, or regional marketing within Life Sciences, Diagnostics, Healthcare, Medical Devices, or Pharma environments. Proven execution strength in event marketing, demand generation, digital marketing, budget ownership, vendor management, CRM systems, and analytics platforms. Experience working in regional or global matrix organizations with multicultural teams and cross-functional stakeholders. Strong ownership mindset, execution rigor, analytical thinking, and ability to operate independently while collaborating across functions. * Fluent in English; high willingness to travel