Job Description

Job Requisition ID #
25WD89507
Position Overview
As a Field Marketing Manager within Autodesk Education Experiences (AEX) organization, you will lead the India country AEC marketing strategy to support priority programs in the India country business plan.
Reporting into AEX Field Marketing organisation, this is a new role for a Field Marketing Manager to drive growth for AEC solutions including Autodesk Construction Cloud in India. You will support marketing in India for our priority education segments in higher education, and vocational audiences along with select education institutions. The India Field Marketer team develop a marketing strategy in consideration of our goals to improve awareness, preference, demand, and consideration for Autodesk across important stages of the audience journey. You will align global campaigns to India channels for execution and implementing marketing programs and tactics for optimized impact and outcomes.
In this role, you will use audience-centric marketing strategies to driving product and industry marketing initiatives and execute compelling marketing programs. This role requires close collaboration with our Field Engagement (equivalent to sales) team to understand their account profiles, target personas, and business objectives. Your cross-functional work will help drive internal alignment and position Autodesk as a strategic partner and trusted advisor for our education customers.
Candidates who are able to work hybrid/remote from Mumbai, Bangalore, or New Delhi are preferred.
Responsibilities
Build the India AEC marketing plan according to country business plan and global education marketing
Articulate and represent nuances, specifics, priorities, and outcomes for our Indian education audiences for AEC solutions
Develop, implement, increase, and report on marketing programs including content, email, paid media (paid social, display), telemarketing, and in person and virtual events applied to main stages of the audience journey including event demand generation
Work with agencies, data analytics, marketing operations and brand teams to prepare marketing assets and coordinate successful launch of marketing programs
Understand, and try to simplify the complexities of marketing across Autodesk Education audiences and our product portfolio
Nurture contacts within accounts and engage that audience consistently with innovative and intentional marketing
Develop new programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services
Build a collaborative relationship with field and Autodesk Learning Partner managers
Minimum Qualifications
3+ years' experience in B2B SaaS demand generation/field marketing experience, account-based marketing specific knowledge, and working with sales
BA/BS or equivalent degree in Marketing or equivalent work experience
Experience in vendor management such as creative agencies and media buying firms
Experience with B2B solutions, connecting customer needs with product capabilities
Experience with reporting main marketing and sales metrics across systems
Experience with email, paid media, and landing page reviews and optimization for localization
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About Autodesk
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We take great pride in our culture here at Autodesk - our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Salary transparency Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.
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