Job Description

: Field Marketing Executive Position Overview

The Field Marketing Executive is responsible for planning and executing on-ground marketing activities to promote the company's products/services, generate leads, increase brand awareness, and support sales teams. This role involves market research, event coordination, vendor management, reporting, and collaboration with cross-functional teams.

Key Responsibilities1. On-ground Marketing Execution

Plan and execute field marketing campaigns, activations, and roadshows. Conduct product demonstrations, sampling activities, and promotional events. Ensure brand guidelines are followed at all events and activities.

2. Lead Generation & Sales Support

Identify potential customers and generate leads through field outreach. Support sales teams with qualified leads and market feedback. Build and maintain strong relationships with channel partners, retailers, and distributors.

3. Market Research & Insights

Collect market intelligence, competitor activity updates, and customer insights. Conduct surveys, store checks, and field audits. Prepare reports summarizing findings and recommendations.

4. Vendor & Stakeholder Management

Coordinate with event agencies, printing vendors, promoters, and freelancers. Negotiate vendor costs and manage budgets for marketing activities. Ensure timely availability of marketing materials and collaterals.

5. Reporting & Documentation

Track campaign performance, KPIs, and ROI. Maintain daily/weekly activity reports. Present insights and field observations to marketing leadership.

Key Skills & Competencies

Strong communication and interpersonal skills Ability to influence customers and stakeholders Good understanding of branding and marketing fundamentals Problem-solving and negotiation skills Ability to work independently in field environments Proficiency in MS Office (Excel, PowerPoint) Willingness to travel extensively

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field 1-3 years of experience in field marketing, sales promotion, or trade marketing (varies as per requirement) Experience in FMCG, retail, telecom, or consumer-facing industries is a plus

Salary Range (Optional)

Based on experience and company standards

Work Environment

Field-based role with frequent travel Occasional weekend or holiday activities depending on events
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Job Type: Full-time

Pay: ₹15,144.33 - ₹23,907.06 per month

Benefits:

Health insurance
Work Location: In person