Job Description

: BTL Marketing Executive

School:

Edify School, Chikkabanavara

Location:

Bangalore

Department:

Admissions & Marketing

Classes:

11 & 12 (CBSE)

Employment Type:

Full-time

About the Role

Edify School, Chikkabanavara, is seeking a dynamic and results-driven

BTL Marketing Executive

to strengthen its on-ground admissions outreach for

Classes 11 and 12 (CBSE)

. This role is suited for individuals who enjoy fieldwork, direct engagement with students and parents, and contributing directly to admissions growth through grassroots marketing initiatives.

Key Responsibilities

Plan and execute

below-the-line (BTL) marketing activities

to generate quality admission leads. Conduct regular field visits to

schools, PU colleges, tuition centers, coaching institutes, and residential communities

. Engage with

students and parents

, explain academic offerings, and support counselling and follow-ups. Coordinate and participate in

roadshows, kiosks, seminars, career guidance sessions, and local events

. Build and maintain strong relationships with

teachers, counsellors, educational agents, and local influencers

. Ensure consistent

brand visibility

through pamphlet distribution and local promotions. Maintain accurate records of leads, enquiries, and conversions; submit daily and weekly reports. Work closely with the admissions and academic teams during peak admission periods.

Travel & Field Work

The role involves

intensive local travel across Bangalore

on a daily basis. Candidates must be comfortable with extensive fieldwork and outdoor marketing activities.

Working Days & Timings

Monday to Saturday

9:00 AM to 6:00 PM

Candidate Profile

Graduate in any discipline (Education, Marketing, or Management preferred).

1-3 years of experience

in BTL marketing, field sales, education marketing, or admissions. Strong communication skills in

English and Kannada

(additional local languages are an advantage). Energetic, proactive, and target-driven with a strong sense of ownership. Familiarity with the

CBSE senior secondary curriculum (Science/Commerce streams)

is an added advantage.

Skills & Competencies

On-ground marketing and lead generation Relationship building and stakeholder management Persuasive communication and counselling skills Local market knowledge of Bangalore Basic reporting and follow-up discipline

Remuneration Disclaimer

You are invited to interview with us, wherein compensation will be

carefully evaluated based on your experience, current compensation, role suitability, and overall alignment with the position

. Our remuneration decisions are guided by principles of

fairness, merit, and market relevance

.

How to Apply

Interested candidates may send their resumes to

career@k2learning.in

Job Type: Full-time

Application Question(s):

Are you available for an immediate joining? This is a completely field-based role focused on generating admission leads for the school. Are you comfortable with the required travel?
Willingness to travel:

100% (Required)
Work Location: In person