Field Marketing Executive

Year    KA, IN, India

Job Description

Responsibilities:


1. Lead Generation & Field Visits



Visit residential complexes, upcoming construction sites, newly handed-over apartments, and gated communities to identify potential customers. Approach homeowners, tenants, builders, interior contractors, and property managers to introduce the company's interior solutions. Actively scout new areas with high potential for interior design requirements.

2. Client Interaction & Engagement



Explain the company's interior services, design process, pricing models, material options, and unique selling points in a simple and persuasive manner. Collect detailed client information including requirements, timelines, budget ranges, and site details. Build rapport with prospective customers to increase engagement and trust.

3. Relationship Building with Market Stakeholders



Establish and maintain strong relationships with builders, architects, real estate agents, carpenters, and local vendors. Maintain a list of reliable industry contacts for ongoing lead flow. Conduct regular visits to these partners to keep them updated about company services.

4. On-Ground Marketing Activities



Execute local marketing campaigns such as distributing brochures, placing standees, and conducting door-to-door awareness where permitted. Coordinate and participate in promotional events, exhibitions, and marketing activations relevant to the interiors industry. Represent the company professionally at all field events.

5. Market Research & Competitor Analysis



Stay updated with new residential projects, interior design trends, and competitor offerings in the region. Gather information about pricing, quality, and service standards of competitors to support strategic decision-making. Provide insights on customer preferences and market demand.

6. Lead Management & Coordination



Accurately record all leads gathered during field visits with relevant details. Categorize leads based on interest level and follow-up needs. Coordinate closely with sales and design teams to ensure timely follow-up on leads and appointment scheduling. Track each lead until it is handed over to the sales team and ensure proper documentation.

7. Reporting & Documentation



Prepare daily and weekly reports with details of field visits, leads generated, interactions, challenges, and observations. Update CRM systems or lead-monitoring sheets regularly. Share feedback from the market to help improve marketing strategies.

8. Brand Representation & Conduct



Represent the company in a positive manner during all field interactions. Maintain neat grooming, professional communication, and polite behaviour at all times. Ensure all marketing materials are used appropriately and responsibly.

9. Travel & Territory Management



Plan travel routes efficiently to cover assigned areas and maximise productivity. Manage time effectively to meet daily/weekly target numbers of visits and leads. Ensure timely communication with managers regarding travel schedules and field activities.
Job Types: Full-time, Permanent, Fresher

Pay: From ?20,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Ability to commute/relocate:

Bangalore City, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

Current and expected Salary
Language:

English (Preferred) Kannada (Preferred) Hindi (Preferred)
Willingness to travel:

75% (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD4852763
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KA, IN, India
  • Education
    Not mentioned
  • Experience
    Year