Job Description

The Field Marketing Executive is a key driver of B2B market engagement across industrial clusters in assigned regions. This role focuses on identifying and qualifying potential customers who use product we are offerings which are AODD Pumps, Drum Pumps, Seal less Magnetic Drive Pumps, building brand awareness, and generating high-quality leads. By conducting regular on-ground visits, the executive engages with decision-makers such as Maintenance, Operations, Engineering, Purchase, Stores, and Plant Heads, delivering product information and collecting valuable market insights. The position emphasizes accurate data entry, strategic lead categorization, and close coordination with the sales team to ensure seamless follow-up. Through consistent field presence and data-driven outreach, the Field Marketing Executive supports Bonzer Marketeers' growth and market expansion in the industrial sector.
Responsibilities:

• Visit industrial clusters (including paint, solar, dyes & pigments, chemicals, sanitary ware, ceramics, adhesives, etc.) on a regular basis.

• Identify companies using Pumps we are offering and collect detailed company and contact information.

• Engage with Maintenance, Purchase, Stores, and Plant Heads to introduce Bonzer Marketeers and promote our product range.

• Distribute marketing materials such as catalogs, brochures, and company profiles highlighting product benefits and PAN-India supply capabilities.

• Classify prospects into categories based on interest and business needs.

• Log all visit details, contacts, and field notes into CRM or Excel daily.

• Share qualified leads with the sales team and coordinate follow-up actions (calls, visits, quotes).

• Prepare and submit daily and weekly visit reports, along with cluster-wise lead lists.

• Gather and report market intelligence, including competitor brands, pricing trends, customer challenges, and commonly used pump models.

• Support tele-marketing and sales teams with accurate, up-to-date field data and feedback.

Requirements

• Bachelor's degree in Engineering, Business, or a related field (preferred).

• 1-2 years of experience in field marketing, industrial sales, or business development in a B2B environment.

• Proven ability to navigate industrial areas and build relationships with technical and procurement personnel.

• Strong organizational and documentation skills with proficiency in CRM and Excel.

• Excellent communication and interpersonal skills with a consultative approach.

• Self-motivated, detail-oriented, and capable of working independently with minimal supervision.

• Willingness to travel extensively within assigned regions.

• Basic understanding of industrial pumps and spare parts is a plus.

Benefits

• Fixed monthly salary (on-time payment)

• Performance-based incentives / bonus (on leads, meetings, or orders generated)

• National holidays & weekly off (Sunday / as per company policy)

• Mobile phone allowance (for calls, data)

• Travel allowance / reimbursement (field visits, outstation travel)

• Daily travel & outstation allowance (TA/DA)

• Stay/food reimbursement on tours

• Conveyance support (company vehicle / fuel reimbursement if using your own bike)

• Travel to different industrial clusters across India (PAN-India exposure)

Skills Required