will be responsible for executing all on-ground (offline) marketing activities to promote our courses/brand, generate quality leads, and support the admissions/sales teams.
Is role ka main focus hai
market mein jaa kar brand ko visible banana + enquiries laana
Canopy / stall / kiosk setup and management in markets, coaching hubs, schools, colleges, coaching institutes, and public places.
Pamphlet, brochure, leaflet distribution in targeted areas.
Wall posters, banners, flex, standee placement as per branding plan.
Ensure brand visibility in nearby coaching zones, bus stands, metro stations, market areas, etc.
2. School / College / Coaching Visit
Regular visits to schools, colleges, coaching centres, and tuition points to promote our courses.
Meet principals, coordinators, teachers, and campus influencers to build relationships.
Conduct small seminars, orientation sessions, and counselling camps (with team support).
3. Lead Generation & Data Collection
Collect student/parent data (name, class, mobile number, interest) during field activities.
Maintain proper lead sheets / Excel / CRM and share daily with the marketing/admission team.
Motivate students/parents to visit the centre / download the app / attend demo classes / join live classes.
4. Event & Activity Execution
Support in planning and executing ground events - scholarship tests, open seminars, demo classes, workshop days, career guidance sessions, etc.
Manage crowd, registration desk, feedback forms, and branding at events.
Coordinate with vendors for flex, standees, sound system, printing, etc. (if required).
5. Market Research & Competitor Tracking
Visit competitor institutes/centres to understand their offers, branding style, and fee patterns.
Share field feedback about student demand, popular exam categories, and area potential.
6. Daily Reporting & Coordination
Maintain a daily activity report (DAR) - places visited, people contacted, leads generated, enquiries created.
Coordinate closely with the admission/sales team to ensure follow-up on leads.
Attend regular review meetings and share ideas to improve outreach.
Key Performance Indicators (KPIs)
Number of leads generated per day / per week
Number of school/college/coaching visits
Canopy / stall activities completed as per plan
Conversion support - enquiries to admissions (indirect contribution)
Proper and timely reporting & documentation
Eligibility & Qualifications
Minimum
Graduation
(any stream).
Freshers can apply; experience in
field marketing / sales / promotions / education sector
will be an advantage.
Basic understanding of the
local area / market
.
Skills & Competencies
Good communication skills -
Hindi (must)
, basic English (preferred).
Confident, energetic, and comfortable with
field work (90% role on-ground)
.
Ability to talk confidently to students, parents, shopkeepers, and school staff.
Basic smartphone handling - WhatsApp, calling, location, simple Excel/Google Sheets (for reporting).
Target-oriented and willing to work in a performance-based environment.
Honest, punctual, and disciplined.
Work Schedule
Full-time,
6 days a week
(1 weekly off - [Day])
Field timings as per company schedule, usually
9:00 AM - 6:00 PM
Extra activities on Sundays / special events may be required (with compensatory benefit as per company policy).
Compensation & Benefits
Monthly Salary:
?25,000 - ?35,000 (based on experience & interview)
Incentives:
Performance-based incentives on leads/admissions/targets achieved.
Conveyance / field travel support as per company policy.
Growth Opportunities
Opportunity to grow into
Senior Field Executive / Team Leader / Business Development Executive / Centre Manager
, based on performance.
Training on
communication, sales, counselling, and basic marketing tools
.
How to Apply
Interested candidates can apply
through Indeed
or share their CV at:
Email:
info@airgurukul.com
WhatsApp:
8744071200
Website:
airgurukul.com
Contact Person:
Harish Rajput
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
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