Job Description

A Field Marketing job involves executing marketing strategies in specific geographic areas to boost brand awareness, generate leads, and support sales efforts. Field marketers work directly with customers and sales teams, adapting marketing plans to local needs and analyzing campaign performance. They often manage regional marketing budgets, create localized content, and participate in events like trade shows and conferences. Key Responsibilities:

Developing and Executing Regional Marketing Plans:

Field marketers create and implement strategies tailored to specific geographic areas, aiming to increase brand visibility and generate leads.

Collaborating with Sales and Other Teams:

They work closely with sales teams, product teams, and other marketing functions to align on goals and ensure consistent messaging.

Managing Events and Promotions:

Field marketers organize and participate in events like trade shows, conferences, and local promotions to engage with customers and prospects.

Analyzing Campaign Performance:

They track key performance indicators (KPIs) like lead generation, event attendance, and conversion rates to assess the effectiveness of marketing activities and optimize strategies.

Managing Budgets and Resources:

Field marketers are responsible for managing regional marketing budgets and ensuring resources are used efficiently.

Creating Localized Content:

They develop marketing materials and content that resonate with the local audience and align with the overall brand message.

Conducting Market Research:

Field marketers gather information about regional trends, competitor activity, and customer preferences to inform their strategies.

Building Relationships:

They build and maintain relationships with key stakeholders, including customers, sales teams, and event partners.

Driving Lead Generation and Sales:

Ultimately, the goal of a field marketer is to drive sales growth and contribute to the overall success of the business in their designated region.
Skills and Qualifications:

Strong Communication and Interpersonal Skills:

Field marketers need to effectively communicate with diverse audiences, including customers, sales teams, and other stakeholders.

Sales and Marketing Acumen:

They need a good understanding of both sales and marketing principles to develop and execute effective strategies.

Analytical Skills:

Field marketers need to be able to analyze data, track performance, and make data-driven decisions.

Project Management Skills:

They need to be able to manage multiple projects and campaigns simultaneously, ensuring they are delivered on time and within budget.

Experience with Marketing Technologies:

Familiarity with marketing automation platforms, CRM systems, and other relevant technologies is often required.

Event Planning and Management Experience:

Experience in organizing and managing events is often a key requirement for field marketing roles.

Knowledge of Local Market Dynamics:

Understanding the specific needs and preferences of the target audience in the designated region is crucial.
Job Type: Full-time

Pay: ?10,358.52 - ?20,000.00 per month

Benefits:

Cell phone reimbursement
Language:

English (Preferred)
Work Location: In person

Application Deadline: 27/08/2025
Expected Start Date: 23/08/2025