Job Description

Job Title: Offline Marketing

Company: Hoora Technologies

Location: Nagpur (On-field & Office)

Reports to: Founder

Experience: 3- 6 years in BTL, Field Marketing

Employment: Full-time

Job Mission

Your mission is to make Hoora a household name in Nagpur. You will own the brand's physical presence, driving customer acquisition through high-impact ground activations, BTL (Below-The-Line) activities, and strategic local partnerships. You are responsible for turning "visibility" into "service bookings."

Key Responsibilities

1. Ground Activations & BTL Strategy

? Society & Corporate Tie-ups: Plan and execute weekend "service camps" in residential societies, tech parks, and corporate hubs to drive immediate sign-ups.

? Events & Malls: Organize and manage stalls/displays in high-footfall areas like malls and petrol pumps to demonstrate Hoora's value proposition.

? Collateral Management: Oversee the design, printing, and distribution of physical assets--flyers, banners, standees, and "doorstep hangers."

2. Strategic Partnerships & Alliances

? Local Ecosystem: Build relationships with local car dealerships, multi-brand garages, insurance agents, and spare-parts retailers for cross-promotional activities.

? Vendor Management: Identify and manage high-quality printers, fabricators, and event agencies to ensure timely execution within budget.

3. Brand Visibility & Standardization

? Fleet Branding: Ensure every Hoora service vehicle and personnel on the road acts as a mobile billboard, maintaining strict brand hygiene.

? Visual Merchandising: Own the branding at physical touchpoints and partner outlets to ensure a premium look and feel.

4. ROI & Performance Tracking

? Lead Tracking: Implement mechanisms (QR codes, unique promo codes) to track the ROI of every offline activity.

? Data Reporting: Provide weekly reports to the Founder on lead generation costs (CAC) from offline channels versus online performance.

Ideal Candidate Profile

? Experience (Mandatory): 3-6 years in Offline Marketing or Field Sales, ideally within Automotive, FMCG, Telecom, or On-demand Services (Uber, Zomato, etc.).

? Local Expertise: Deep understanding of Nagpur's geography, demographics, and high-traction zones.

? Hustle & Ownership: A "feet-on-the-street" mindset. You are comfortable being on the field 70% of the time to ensure campaigns are executed perfectly.

? Negotiation Skills: Ability to negotiate with vendors and secure prime spots in societies/malls at the best possible rates.

? Analytical Mindset: While the work is offline, the thinking must be data-driven. You must understand how offline activities impact the digital funnel.

? Communication: Fluent in Hindi and Marathi to effectively communicate with local vendors, promoters, and customers.

Job Types: Full-time, Permanent

Pay: ?400,000.00 - ?800,000.00 per year

Application Question(s):

How many total years of experience you hold in Offline marketing? What is your Current CTC? What is your Expected CTC? What is your Notice period? Are you comfortable Relocating to Nagpur?
Work Location: In person