Job Description

Key ResponsibilitiesContent Creation & Production

Develop, film, and edit high-quality video content (short-form and long-form) demonstrating yoga sequences, cooking tutorials (focusing on healthy, mindful eating), and mindfulness tips. Create visually appealing static content, including recipe photography, lifestyle shots, and instructional graphics, ensuring brand consistency. Script, storyboard, and plan all content to align with editorial calendars, seasonal themes, and platform-specific best practices. Ensure all yoga instruction and nutritional information provided is safe, accurate, and evidence-based (or clearly labeled as traditional/Ayurvedic).
Strategy & Distribution

Manage the posting schedule and engagement across all assigned social media channels (e.g., IG Reels, TikTok, YouTube Shorts). Monitor content performance using analytics (views, engagement rate, retention) and adapt future strategies based on data. Write compelling, SEO-optimized captions and blog articles that complement video content, focusing on health benefits and proper technique. Actively engage with the online community, responding to comments and fostering a positive, interactive atmosphere.
Subject Matter Expertise

Design and execute beginner-friendly and intermediate yoga flows (e.g., Vinyasa, Hatha) for video, providing clear verbal cues. Develop and test original, healthy recipes, clearly documenting ingredients, measurements, and cooking steps.
Required Qualifications and Skills

Education:

Bachelor's degree in Communications, Marketing, Nutrition, or a related field preferred.

Yoga Certification:

Minimum RYT 200-Hour Yoga Teacher certification is mandatory.

Content Expertise:

Proven experience creating original food and/or wellness content for a public digital platform (portfolio required).

Technical Proficiency:

Expertise in mobile and professional video filming techniques (lighting, composition). Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) and photo editing software (e.g., Adobe Lightroom).

Communication:

Exceptional written and verbal communication skills, especially the ability to explain complex concepts (yoga postures, nutritional science) clearly and engagingly.

Self-Management:

Highly organized, self-motivated, and comfortable working independently to meet tight content deadlines.
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person