Job Description

- Field Marketing Executive (Hospital)

The Field Marketing Executive is responsible for promoting hospital services, building relationships with doctors, clinics, corporates, and communities, and driving patient footfall through on-ground marketing activities. The role involves field visits, brand awareness, lead generation, and supporting the hospital's business development goals.

Roles & Responsibilities1. Business Development & Relationship Management

Visit doctors, clinics, diagnostic centers, and pharmacies to promote hospital services. Build and maintain strong relationships with referral doctors and healthcare providers. Engage with corporates, schools, and community organizations for tie-ups and health camps. Collect and maintain referral data for patient conversions.

2. Marketing & Promotion

Execute hospital marketing campaigns, events, and promotional activities in the field. Distribute brochures, pamphlets, and other marketing materials. Organize health camps, medical awareness programs, and wellness check-up drives. Identify new marketing opportunities and suggest strategies for patient acquisition.

3. Branding & Awareness

Increase hospital brand visibility in the local community. Ensure hospital branding at partner clinics, pharmacies, and diagnostic centers. Collect market intelligence about competitor hospitals and their activities.

4. Lead Generation & Conversion

Generate leads from field visits and follow up for conversion. Track and report patient inflow from referral sources. Support in achieving hospital revenue targets through marketing activities.

5. Reporting & Coordination

Prepare daily/weekly visit reports and submit to the marketing manager. Coordinate with the hospital management team for campaign execution. Maintain proper documentation of marketing activities and expenses.

Key Skills Required

Strong communication & interpersonal skills. Good knowledge of healthcare marketing and hospital services. Ability to build and maintain professional relationships. Negotiation and persuasion skills. Willingness to travel extensively for field activities.
Job Types: Full-time, Fresher

Pay: From ?23,000.00 per month

Benefits:

Paid sick time Provident Fund
Experience:

feild marketing : 1 year (Preferred)
Work Location: In person