Our company is a fast-growing fashion and lifestyle brand committed to creating bold, trendsetting designs for the modern generation. We believe fashion is more than clothing--it's self-expression. We're seeking a creative and driven Fashion Marketing Executive to help us amplify our brand and connect with our audience across both digital and offline platforms.
Role Overview:
As a Fashion Marketing Executive, you'll be responsible for strategising, creating, and executing marketing campaigns that boost brand visibility, drive sales, and engage fashion-savvy audiences. You'll work closely with our content, design, and product teams to bring fashion stories to life.
Key Responsibilities:
Marketing Strategy & Execution
Plan and implement digital & offline campaigns for product launches, collections, and promotions.
Coordinate seasonal marketing calendars, fashion events, and brand activations.
Social Media & Content Marketing
Create content briefs and collaborate on engaging Instagram Reels, YouTube Shorts, and influencer posts.
Schedule and manage posts across Instagram, Facebook, Pinterest, and more.
Monitor analytics and optimize campaigns for better reach and engagement.
Influencer & Brand Collaboration
Identify and engage with relevant fashion influencers, stylists, and bloggers.
Handle collaboration negotiations, contracts, and deliverables.
Visual Merchandising & Product Promotion
Work with the design team to produce banners, lookbooks, brochures, and website visuals.
Ensure product storytelling aligns with the latest fashion trends and target customer tastes.
Market Research & Trend Analysis
Track fashion trends, competitor campaigns, and customer preferences.
Analyze campaign results and provide actionable insights.
Qualifications & Skills:
Bachelor's degree in Fashion, Marketing, Mass Communication, or a related field.
0-3 years of experience in fashion marketing, digital marketing, or branding (freshers with strong portfolios can apply).
Proficiency in social media platforms, Canva, and basic analytics tools (Meta Ads Manager, Google Analytics preferred).
A good eye for fashion aesthetics, content trends, and consumer behavior.
Strong communication skills, creativity, and a results-driven mindset.
What We Offer:
A collaborative & dynamic work environment.
Growth opportunities in a fast-scaling fashion brand.
Opportunities to attend shoots, events, and fashion exhibitions.
Flexible work environment (Remote/Hybrid options available).
How to Apply:
Send your
Resume + Portfolio/Work Samples
to:
contact_mkeindia@mkeworks.in
Use subject line:
"Application for Fashion Marketing Executive"
Join Us and Help Shape the Future of Fashion Marketing!
If you live and breathe fashion, love storytelling, and have a flair for branding--this is your runway.
Job Type: Full-time
Pay: ?120,000.00 - ?135,000.00 per year
Benefits:
Health insurance
Language:
English (Preferred)
Work Location: Remote
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