Job Description

Job Summary:

The Exhibition Strategist will be responsible for designing and executing a data-driven exhibition strategy for the fashion store. This role focuses on selecting the right exhibitions, planning participation for maximum brand visibility and sales, and continuously optimizing performance to support business growth.

Key Responsibilities:

Develop and own the annual exhibition strategy aligned with sales and brand objectives Identify, evaluate, and shortlist fashion exhibitions, trade shows, and pop-ups Analyze past exhibition performance, ROI, customer acquisition, and sales data Define exhibition goals, budgets, and success metrics Plan exhibition-wise product assortment, pricing, and promotions Coordinate with event execution, marketing, and merchandising teams Recommend stall size, layout, and visual merchandising strategy Track post-exhibition performance and customer retention Build strong relationships with exhibition organizers and partners Identify new cities and markets for growth through exhibitions

Required Skills & Qualifications:

Bachelor's degree in Business, Marketing, Retail Management, or related field Strong understanding of fashion retail and exhibition-led sales Analytical mindset with experience in ROI and performance tracking Strategic planning and problem-solving skills Excellent communication and cross-functional coordination abilities Willingness to travel for exhibitions and market analysis

Experience:

1-8 years of experience in fashion exhibitions, retail strategy, or event planning Prior experience with fashion, apparel, or lifestyle brands preferred
Job Type: Full-time

Pay: ?20,000.00 - ?50,000.00 per month

Work Location: In person