Job Description

Fashion Brand Manager

Miracle Hub Recruitment Agency

is hiring for our esteemed client, a

leading Indian fashion brand

offering the latest trends in affordable clothing with a strong online and retail presence across India.

About the Role:

We are seeking an experienced

Fashion Brand Manager

to build brand equity, drive consumer engagement, and position our client as a go-to destination for stylish, affordable fashion. You will shape the brand's identity, lead marketing initiatives, and work cross-functionally to deliver compelling campaigns that resonate with fashion-conscious consumers.

Key Responsibilities:

Brand Strategy & Positioning:

Analyze brand positioning, consumer insights, and fashion market trends Define and communicate the brand's vision, mission, and unique value proposition Translate brand elements into actionable go-to-market strategies for seasonal collections

Marketing Leadership:

Lead and manage a team of marketing professionals working on brand campaigns Oversee creative development to inspire target audiences and drive conversions Plan and execute integrated marketing campaigns across digital, social media, influencer partnerships, and offline channels

Performance & Growth:

Establish KPIs, cost parameters, and sales estimates for marketing initiatives Measure and report campaign performance, ROI, and marketing effectiveness Monitor market trends, competitor activities, and consumer reactions to fashion trends Devise innovative growth strategies to expand brand reach and customer loyalty

Cross-Functional Collaboration:

Work closely with design, merchandising, e-commerce, and sales teams Align the organization around brand direction, choices, and tactical execution Oversee product distribution strategies and ensure brand consistency across all touchpoints

Must-Have Requirements:

3 to 4 years of experience

as Brand Manager or Associate Brand Manager

in the Fashion/Apparel/Clothing industry

(mandatory) Proven track record of developing brand and marketing strategies in the fashion retail sector Strong understanding of the

full marketing mix

with expertise in fashion consumer behavior Experience in identifying target audiences and creating effective fashion campaigns Excellent analytical skills combined with creative thinking Data-driven approach with proficiency in marketing analytics and reporting Outstanding communication and leadership skills

Bachelor's degree in Marketing, Fashion Management, Business, or related field

Nice-to-Have:

Experience with

affordable/fast fashion brands

or D2C fashion e-commerce Knowledge of

influencer marketing, fashion collaborations, and trend forecasting

Familiarity with fashion industry tools (merchandising software, trend analysis platforms) Understanding of

omnichannel retail strategies

Previous experience managing seasonal collection launches
Job Type: Full-time

Pay: ₹35,000.00 - ₹75,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person