Facebook Marketing Specialist

Year    Remote, IN, India

Job Description

Job Title:

Facebook Ecommerce Marketing Specialist

Location:

Remote

Experience Required:

3+ years

Job Type

: Full-time

About the Role:



We are looking for a data-driven Facebook Ecommerce Marketing Specialist to manage and optimize paid social campaigns for our ecommerce business. The ideal candidate will have hands-on experience in running Facebook and Instagram ads, optimizing ad performance, and scaling ecommerce sales through paid social strategies.

Key Responsibilities:



Develop, execute, and optimize Facebook ad campaigns for ecommerce products. Manage campaign budgets, bid strategies, and audience targeting to maximize ROI. Conduct A/B testing on creatives, ad copy, and landing pages to improve conversions. Monitor performance metrics (ROAS, CPA, CTR, CVR) and adjust strategies accordingly. Implement retargeting and lookalike audience strategies to enhance customer acquisition. Collaborate with designers and copywriters to create high-converting ad creatives. Stay updated on Facebook algorithm changes and industry best practices. Report on campaign performance and provide insights for continuous improvement. Support ecommerce operations related to invoices, chargebacks, and dropshipping workflows. Use Excel/Google Sheets for campaign data analysis, budget tracking, and reporting. Work with ERP systems (SAP or similar) and ecommerce platforms (Shopify, WooCommerce, etc.) to ensure accurate performance tracking and product data integration.

Qualifications & Skills:



4+ years of experience in Facebook Ads for ecommerce. Strong understanding of Facebook Business Manager and ad policies. Experience in performance marketing, conversion tracking, and analytics. Proficiency in Google Analytics, Shopify, or other ecommerce platforms. Ability to analyze data and make data-driven marketing decisions. Experience with scaling ad campaigns and budget optimization. Strong communication and problem-solving skills. Hands-on experience with dropshipping operations, handling invoices, and managing chargebacks. Proficiency in Excel (VLOOKUP, pivot tables, formulas), Google Sheets, and ERP systems (SAP preferred).

Preferred Qualifications:



Bachelor's degree in Marketing, Business, or a related field. Certification in Facebook Blueprint or similar. Experience with other digital marketing channels (e.g., Google Ads, Instagram). Familiarity with web analytics tools (e.g., Google Analytics).
It's a night shift job

Timings: 7:30 pm to 4:30 am

It's a Work from home opportunity

Job Type: Full-time

Pay: ?400,000.00 - ?800,000.00 per year

Benefits:

Work from home
Application Question(s):

Do you have experience in ecommerce ? Do you have experience in advantage plus campaigns? Have you worked with 10+ ecommerce brands? Do you have experience in drop shipping? Have you completed the following level of education: Bachelor's Degree?
Work Location: Remote

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Job Detail

  • Job Id
    JD4075131
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Remote, IN, India
  • Education
    Not mentioned
  • Experience
    Year