with a strong analytical mindset and proven experience in planning, executing, and optimizing paid digital marketing campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, and others. You'll play a key role in acquiring quality leads/customers, improving conversions, and scaling performance campaigns to meet business goals.
Key Responsibilities:
Plan and execute performance marketing campaigns across Meta Ads, Google Ads (Search, Display, YouTube), and other relevant channels.
Optimize campaigns for key performance metrics such as
CPC, CPM, CTR, ROAS, CAC, CPL
, etc.
Perform
A/B testing
on ad creatives, copies, landing pages, and audiences.
Analyze performance data regularly and prepare insightful reports to track KPIs.
Collaborate with creative, product, and sales teams to align marketing strategies.
Manage budgets efficiently and scale campaigns based on performance.
Stay up-to-date with the latest trends and algorithm changes in digital advertising.
Nice to Have:
Experience in
eCommerce, D2C, SaaS
, or
lead-gen-based businesses
.
Knowledge of
email automation
tools like Mailchimp, Klaviyo, or Hubspot.
Certification in Google Ads or Meta Blueprint
Job Type: Full-time
Pay: ?14,000.00 - ?20,000.00 per month
Work Location: In person
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