Job Description

Job Title: Meta Ads Performance Specialist

Experience:

2-5 Years

Location:

Gurgaon, Haryana

Department:

Marketing / Growth

Industry Preference:

Ayurveda, FMCG, D2C (Preferred)

About the Role

We are looking for a

Meta Ads-focused Performance Marketing Specialist

who can independently plan, execute, and scale

ROI-driven Facebook & Instagram ad campaigns

. The ideal candidate has hands-on experience with

D2C/e-commerce brands

, preferably in Ayurveda, FMCG, or health & wellness.

Key Responsibilities

1? Meta Ads Strategy & Execution

Plan, launch, and optimize

Facebook & Instagram ad campaigns

Build

full-funnel strategies

(Awareness ? Consideration ? Conversion) Manage prospecting, retargeting, and custom/lookalike audiences Scale winning campaigns while maintaining ROAS and CAC targets

2? Budget & Performance Management

Manage and optimize

monthly ad budgets

with ROI focus Track and improve key metrics:

ROAS, CTR, CPC, CPA, CAC

Perform

A/B testing

on creatives, audiences, and ad copies Identify underperforming ads and take corrective action quickly

3? Creative & Content Collaboration

Work closely with the creative team for: Ad copies Static creatives Video/reels concepts Suggest

data-backed creative angles

and hooks Guide creatives based on performance insights

4? Analytics, Tracking & Reporting

Monitor performance via

Meta Ads Manager & Google Analytics

Ensure

Meta Pixel

is properly set up and firing correctly Share

weekly & monthly performance reports

with clear insights Analyze user behavior, funnels, and conversion journeys

5? Market & Competitor Research

Track competitor ad strategies and creatives Stay updated with

Meta policy changes, algorithm updates & trends

Test new ad formats and scaling strategies

Required Skills & Expertise

4-5 years of

hands-on Meta Ads experience

(mandatory) Strong understanding of performance metrics & scaling logic Experience managing

e-commerce / Shopify / website-based campaigns

Solid analytical skills (Excel / Google Sheets) Knowledge of: Meta Pixel Conversion tracking Basic funnel optimization

Preferred Experience

Experience with

Ayurveda, FMCG, health & wellness, or D2C brands

Understanding of consumer psychology in natural/health products Marketplace ads experience (Amazon/Flipkart) is a plus

Personality & Culture Fit

Performance-driven and growth-oriented mindset Strong ownership and accountability Comfortable in fast-paced environments Creative thinker with problem-solving ability Long-term mindset, not just "campaign runner"
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person