We are seeking a highly skilled and creative Facebook Ads Specialist to join our team in Dwarka Sector 12. The ideal candidate will be responsible for developing, implementing, and optimizing high-performing paid advertising campaigns across Facebook, Instagram, and the Meta Audience Network.
Key Responsibilities:
Campaign Strategy & Planning:
Develop comprehensive Facebook and Instagram advertising strategies aligned with specific business objectives (e.g., brand awareness, lead generation, sales, website traffic).
Conduct in-depth audience research to identify target demographics, interests, and behaviors for precise targeting.
Ad Creative & Copywriting:
Collaborate with design and content teams to develop compelling and high-converting ad creatives (images, videos, carousels, stories) and persuasive ad copy.
A/B test various ad creatives, headlines, descriptions, and calls-to-action to optimize performance.
Campaign Management & Optimization:
Manage and monitor live Facebook and Instagram ad campaigns daily, making real-time adjustments to optimize performance.
Implement advanced targeting techniques, including custom audiences, lookalike audiences, and retargeting campaigns.
Monitor key performance indicators (KPIs) such as CTR, CPC, CPM, CPA, ROAS, and conversion rates, and proactively identify areas for improvement.
Tracking & Reporting:
Ensure proper implementation and functionality of Facebook Pixel and other tracking mechanisms for accurate conversion tracking.
Utilize Meta Ads Manager reports and other analytics tools to analyze campaign data, identify trends, and derive actionable insights.
Compliance & Best Practices:
Ensure all advertising campaigns comply with Facebook's advertising policies and guidelines.
Implement industry best practices for campaign setup, optimization, and reporting.
Preferred Skills :
Experience with other social media advertising platforms (e.g., LinkedIn Ads, Tiktok Ads).
Familiarity with graphic design tools (e.g., Canvas, Adobe Creative Suite) for basic ad creative adjustments.
Knowledge of landing page optimization principles.
Benefits:
5-day work week (Saturday and Sunday off) for a healthy work-life balance.
Opportunity to work with a diverse range of clients/products.
Dynamic and supportive team environment in Dwarka Sector 12.
Job Types: Full-time, Permanent
Pay: Up to ₹30,000.00 per month
Work Location: In person
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