Job Description

Job Title:

Digital Advertising & Web Development Specialist

Location:

Sovabazar, Kolkata (Offline role with scope of hybrid work if required)

Organisation:

Institute of NeuroDevelopment (IND)

About IND

The

Institute of NeuroDevelopment (IND)

is a pioneering organisation dedicated to empowering parents of children with neurodevelopmental challenges to lead their child's breakthrough journey. Through our structured programmes such as

Bootcamps, Bridge/BOOST, and the 1-Year Breakthrough Flightpath

, IND combines clinical expertise, parent coaching, and innovative systems to deliver measurable transformations.

Role Overview

We are looking for a

Digital Advertising & Web Development Specialist

who can manage, execute, and optimise our online presence. This role is ideal for someone who can

design and run high-converting campaigns on Facebook and Google Ads, develop and maintain web assets, and contribute to marketing initiatives

that fuel IND's growth.

Key Responsibilities

A. Advertising & Lead Generation

Plan, create, and optimise

Facebook Ads and Google Ads campaigns

to generate qualified leads at the best ROI. Run

A/B tests

for creatives, landing pages, and ad copies. Track campaign performance and adjust strategies to ensure monthly lead flow targets are met. Collaborate with the Marketing & Media teams to ensure

alignment of creatives and audience targeting

.

B. Web Development & Maintenance

Build, maintain, and optimise

landing pages, microsites, and web funnels

for campaigns. Ensure IND's website is updated, fast, secure, and user-friendly. Integrate

tracking pixels, analytics, and CRM connectors

to capture lead data seamlessly. Troubleshoot technical issues related to website and campaign integrations.

C. Marketing Support

Contribute to

content distribution

across platforms (social media, blog, email campaigns). Assist in

SEO optimisation

for organic visibility. Support the Marketing Coordinator in executing campaign calendars. Stay updated on digital marketing trends and bring innovative ideas to IND.

Key Result Areas (KRAs)

Lead Generation

- Consistent inflow of qualified leads through ads and funnels.

Cost Efficiency

- Achieve optimal cost-per-lead (CPL) and high ROI.

Web Performance

- Ensure landing pages and website achieve conversion-friendly performance benchmarks.

Campaign Execution

- Timely execution and monitoring of planned campaigns.

Cross-Team Collaboration

- Smooth coordination with Marketing, Sales, and Media for integrated results.

Key Skills & Competencies

Proven expertise in

Facebook Ads Manager & Google Ads

(minimum 2-3 years hands-on experience). Strong knowledge of

web development

(WordPress, basic coding in HTML/CSS/JS, funnel builders). Understanding of

tracking tools

(Google Analytics, Tag Manager, Meta Pixel). Familiarity with

SEO and digital marketing strategies

. Analytical mindset to optimise based on data. Strong communication skills and ability to work with cross-functional teams.

Preferred Background

Digital marketers with

agency or in-house experience

managing campaigns for service-based industries. Web developers with exposure to

digital ads and funnel marketing

. Professionals with a track record of generating measurable growth through digital platforms.

Growth Prospects at IND

Opportunity to grow into a

Digital Growth Manager role

, overseeing larger campaign strategy and leading a team. Exposure to

cutting-edge marketing systems

integrated with clinical and educational services. Career pathway into

strategic leadership in digital growth

, as IND scales cohorts and expands nationally.
Job Type: Full-time

Benefits:

Leave encashment Paid sick time Paid time off
Application Question(s):

Current and Expected CTC with rationale behind the same. Briefly describe your previous experience makes you suitable for the given role.
Experience:

Web development: 2 years (Preferred) Google Analytics: 2 years (Preferred) Team management: 1 year (Preferred) Facebook Advertising: 3 years (Required) Google Ads: 3 years (Required)
Language:

Bengali (Required)
Work Location: In person

Job Type: Full-time

Benefits:

Cell phone reimbursement
Work Location: In person