Job Description

Role Objective : To develop and execute a strong vision for all our brands. To lead the brand team, and drive overall marketing to increase awareness, engagement and revenue.Key Responsibilities :- Develop and implement a cohesive marketing messaging to increase brand awareness and increase conversion.- Collaborate across functions to deliver an effective content marketing strategy to maximize awareness, engagement and revenue.- Prepare and execute creative briefs for marketing campaigns, working with internal as well as external partners. - Develop and execute a strong PR strategy, in tandem with a PR agency.- Growth hacks - experiment with different content, visuals and communication strategy to ensure maximum brand visibility. - Lead social media execution : end to end social media management, execution and optimization.- Lead influencer marketing partner and onboard Influencers/ KOL\'s and other Production houses for brand collaborations.- Lead the photo and video shoot ideation, conceptualization, and execution.- Design, optimize and manage the Marketing department\'s budgets.Candidature : - Should have a University Degree in Business in Marketing, MBA preferred.- The person must understand the best practices of all main social media channels, which content and approaches work on each.- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.- Passionate about people, culture, brands, and storying telling.- Excellent verbal and written English communication skills.- Willingness to try and experiment with new creatives, channels and strategy.- Delivering high quality work while meeting deadlines.- Desire to work in a fast-paced start-up environment.- Comfortable with all forms of content - videos, photoshoots, editing software\'s etc.- Adept at handling people and external agencies. (ref:updazz.com)

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