Job Description

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your role and responsibilities
The Corporate Affairs team in India / South Asia (ISA) drives broad, cross-company reputation and positioning initiatives and brings together complimentary functions that shape perceptions of the company and speak to specific audiences: top tier reporters, industry analysts, and current or potential clients and IBMers.
As part of IBM's Corporate Affairs team in India/South Asia, you will help shape and protect IBM's reputation through compelling, consistent, and strategic external communications. You'll work closely with media, influencers, and internal teams to bring IBM's innovation stories to life-demonstrating how our technology and expertise create impact for clients, industries, and society.
You'll play a key role in driving awareness of IBM's strategic priorities, supporting business growth, and reinforcing our leadership in the tech industry.
You will be required to develop communications plans and strategies, collaborate on messaging architecture that helps the company's mission, and supports the business with messages and success stories that promote IBM's leadership and will also be required to help drive visibility for IBM key businesses via media by managing effective relationships, collaborating across IBM to develop unified influencer plans to increase the understanding of IBM strategies and offerings in the market, conditioning the market using the analysts well in advance of key announcements and driving market leadership/differentiation overall.
Develop and execute external communications strategies that strengthen IBM's brand and support key business objectives.
Build and manage media relationships with top-tier reporters and key influencers to secure impactful coverage.
Craft compelling content and messaging aligned to IBM's mission, offerings, and leadership vision.
Drive integrated communications plans across earned, owned, and paid media-amplified through social and digital platforms.
Partner with business leaders and marketing teams to tell success stories and bring IBM's differentiators to the forefront.
Collaborate with analyst relations and global teams to build market understanding of IBM's innovation agenda.
Advise internal stakeholders on media engagement, reputation opportunities, and message discipline.
Stay ahead of the curve by bringing fresh thinking, innovation, and creativity to external engagement strategies.
We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires atleast three days of in-office presence per week, with two days for remote work.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise

• Experience in a creative communications role, with proven success in executive communications
• Strong writing and storytelling ability with a passion for bringing together various messages, often weaving together multiple areas of the company
• Ability to analyze data to drive decision making and underpin continuous improvement efforts
• Curious learner who quickly develops an understanding of a wide range of subjects, and understands and applies feedback
• Growth minded and willing to adjust ways of working and communication approaches to meet the objective at hand
• Collaborative team player who is enthusiastic about partnering across teams inside and outside of Corporate Affairs

Preferred technical and professional experience

• Strong experience in PR or corporate communications (5-7 years), preferably in the tech sector.
• Proven media relations skills and a network of journalist and influencer contacts.
• Excellent writing and storytelling ability-able to simplify complex topics and tailor messaging for different audiences.
• Strategic mindset with the ability to manage multiple priorities and high-visibility projects.
• Comfort working in fast-paced, evolving environments with a collaborative, problem-solving attitude.
• Proficiency in social media, digital platforms, and influencer engagement.
• A curious learner with a growth mindset and strong stakeholder management skills.

YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.
Job Title
External Relations Professional
Job ID
77991
City / Township / Village
Mumbai, BANGALORE
State / Province
Maharashtra, Karnataka
Country
India
Work arrangement
Hybrid
Area of work
Enterprise Operations
Employment type
Regular
Position type
Professional
Travel required
Some travel may be required based on business demand
Company
(0063) IBM India Private Limited
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
No

Skills Required