Job Description

Experience : 3 to 6 yearsWork Location : T.Nagar, Chennai (WFO)Salary : upto 6 L (Depends on skills)Key Responsibilities:- Strategy Development: Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.- Content Creation: Oversee the creation of engaging and relevant content for various digital platforms, including the company website, social media, and email marketing campaigns.- SEO and SEM: Optimize website content and landing pages for search engine optimization (SEO) and manage pay-per-click (PPC) campaigns using Google AdWords, Bing Ads, and other platforms.- Social Media Management: Manage and grow the company s social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.- Analytics and Reporting: Monitor and analyze campaign performance metrics, provide regular reports, and make data-driven decisions to improve results.- Budget Management: Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.- Assessment and Proposal Creation: Develop assessments and proposals for digital marketing strategies and initiatives.- Collaboration: Work closely with the sales, product development, and customer service teams to ensure alignment of marketing strategies with business objectives.Desired Skills and Qualifications:- Education: Bachelor s degree in Marketing, Business, Communications, or a related field.Technical Skills:- Knowledge of search engine optimization (SEO) best practices.- Expertise in search engine marketing (SEM) and paid search strategies.Social Media Marketing :- Expertise in managing and strategizing across platforms like LinkedIn, Twitter, and other B2B-focused social media.Email Marketing :- Expertise in creating and managing email marketing campaigns.- Knowledge of segmentation, automation, and analytics.- Support the development and execution of email marketing campaigns, including creating email templates, managing contact lists, and analyzing campaign results.Analytics and Data Interpretation :- Ability to use tools like Google Analytics, HubSpot, and others to track and measure campaign performance.- Strong analytical skills to interpret data and make data-driven decisions.Marketing Knowledge:- Expertise in marketing automation tools and CRM software.- Strong knowledge of SEO, SEM, Google Analytics, and other digital marketing tools.- Experience with A/B testing and other performance measurement tools.- Strong analytical skills and data-driven thinking.Skills:- Excellent English written and verbal communication skills.- Creative thinking and problem-solving abilities.- Ability to manage multiple projects and meet deadlines.- Strong client management and interpersonal skills. (ref:updazz.com)