Job Description

We are looking for an enthusiastic and target-driven Executive for Healthcare Promotions to build strong referral networks and promote medical products/services to healthcare professionals.




Job Profile

The Executive - Healthcare Promotions will spearhead initiatives to elevate the organization's visibility, drive patient engagement, and promote healthcare services through strategic campaigns, partnerships, and community outreach. This role combines marketing expertise with healthcare knowledge to design programs that educate the public, foster trust, and support the organization's growth and reputation.


Qualification Required

Bachelor's degree in Life Sciences, Pharmacy, or a related field 1-3 years of experience in medical sales, pharmaceutical promotions, or referral marketing Excellent communication and interpersonal skills

Experience Required

1-3 years of experience in medical sales, pharmaceutical promotions, or referral marketing

Responsibilities

Strategic Campaign Development:

+ Design and execute promotional campaigns for healthcare services (e.g., wellness programs, specialty treatments, preventive care).
+ Align campaigns with public health trends, seasonal needs (e.g., flu shots), or organizational priorities (e.g., mental health awareness).

Community Outreach & Partnerships:

+ Build relationships with local organizations, schools, NGOs, and government bodies to drive health initiatives (e.g., vaccination drives, health camps).
+ Represent the organization at health fairs, conferences, and community events.

Patient Education & Engagement:

+ Develop patient-centric materials (brochures, videos, webinars) to simplify complex medical information for diverse audiences.
+ Collaborate with clinicians to create accurate, evidence-based content for campaigns.

Digital & Traditional Media Promotion:

+ Oversee social media campaigns, website updates, and email newsletters to highlight services and health tips.
+ Manage press releases, media partnerships, and local advertising (TV, radio, print) to amplify reach.

Event Management:

+ Plan and coordinate health awareness events, workshops, and webinars, ensuring seamless execution and measurable attendance/engagement.

Analytics & Reporting:

+ Track campaign performance metrics (e.g., patient inquiries, event participation, website traffic).
+ Report ROI to stakeholders and refine strategies based on data insights.

Compliance & Branding:

+ Ensure all promotions adhere to healthcare regulations (HIPAA), ethical guidelines, and organizational branding.