Job Description

Social Media Pro? We're Hiring a Social Media Executive! Manage and expand brand presence across platforms, create engaging content, and analyze performance. Join our dynamic team in India!Job Title: Social Media ExecutiveLocation: CoimbatoreExperience: 5-8 yearsResponsibilities:- Manage and enhance the brand's presence across social media platforms.- Develop and execute engaging content strategies that align with business objectives.- Monitor performance metrics and analyze key performance indicators (KPIs) to drive continuous improvement.- Foster community engagement and maintain a consistent brand reputation and voice across all social platforms.- Collaborate with design and copy teams to create high-quality content tailored to target audiences.Deliverables:- Develop and schedule three localized posts per week for sub-accounts.- Create three diverse brand-level posts per week for central accounts.- Provide social media content calendar suggestions aligned with business objectives.- Tailor content to effectively target vendor, landlord, tenant, and buyer personas.- Maintain consistent brand reputation and voice across all social platforms.- Analyze key performance indicators and set achievable targets for improvement.- Offer quarterly social media webinars to educate and engage franchisees.- Conduct free social media audits for branches, identifying upsell opportunities.- Assist with the development of 40 seasonal social media graphic templates in Canva for franchisee use.- Provide weekly, monthly, and quarterly reports on social channel performance and user engagement metrics.Qualifications:- Bachelor's degree in Marketing, Communications, or a related field. - 5+ years of experience in social media management, digital marketing, or a similar role.- Strong understanding of content creation, social media trends, and engagement strategies.- Experience with social media scheduling tools and analytics platforms.- Ability to interpret data and optimize content strategies based on performance metrics.- Excellent written and verbal communication skills.- Experience in running social media audits and identifying areas for growthClient overview:With roots in London, UK, they are a creatively led digital marketing agency, crafting award-winning online businesses, focusing on spanning brand strategy, website design & development, mobile applications, on & off-page SEO, social media, marketing, and support, maintenance & evolution. They collaborate with a network of highly specialized partners globally, lovingly referred to as 'Constellation of Stars'. Together, offering tailor-made, end-to-end solutions for clients. Everything is centrally managed through a collection of web-based collaborative apps, ensuring real-time communication for clients & partnersInterested Candidates drop your Resumes to - jobs@prognova.co (ref:updazz.com)