Job Description

:- Develop and execute comprehensive social media strategies tailored to the brand's goals and target audience.- Create high-quality and engaging reels, stories, and posts across platforms like Instagram, Facebook, LinkedIn, and Twitter.- Plan, design, and manage social media calendars with a focus on consistency and timely delivery.- Handle social media pages for Foods & Grocery, Health & Nutrition, Men's & Women's Fashion, and Personal Care brands, ensuring tone and messaging align with the target audience.- Build and enhance personal branding for clients or stakeholders using social media platforms.- Collaborate on content creation for YouTube, including video production and podcast-style video strategies.- Manage Digital PR campaigns to increase online presence and engagement.- Monitor, analyze, and report on performance metrics to optimize strategies and campaigns.- Stay ahead of trends and tools in social media, reels, and influencer marketing.Key Result Areas:- Consistent and engaging social media presence for for Foods & Grocery, Health & Nutrition, Men's & Women's Fashion, and Personal Care Brand- Along with other social channels you tube, Moj, etc- High-performing reels and video content on platforms like Instagram and YouTube.- Effective social media calendars delivered on time, enhancing campaign efficiency.- Strong personal branding initiatives that drive client visibility and engagement.- Increased brand awareness and positive ROI through Digital PR and social media campaigns.Skills required:- Proficiency in creating social media reels, stories, and video content.- Strong understanding of social media strategy and content planning, including calendar management.- Experience handling social media pages for for Foods & Grocery, Health & Nutrition, Men's & Women's Fashion, and Personal Care Brand- Expertise in personal branding on social media platforms, boosting engagement and visibility.- Knowledge of YouTube video content creation and podcast production.- Proficient in digital PR techniques and outreach to increase brand presence.- Familiarity with social media analytics tools (e.g., Hootsuite, Meta Business Suite).- Knowledge of SEO, audience targeting, and campaign optimization.- Excellent copywriting and visual communication skills.Educational/Professional Qualification:- Bachelor's degree in Marketing, Communications, or a related field.Work Experience:- The Agency and the Brand Side 3 to 5 years of expertise in social media marketing or a related field. Competencies Required:- Creativity and a keen eye for design and trends.- Strong organizational and time management skills.- Analytical mindset with the ability to measure campaign effectiveness.- Ability to adapt quickly to changes in trends, technology, and platform features. (ref:updazz.com)