Job Description

- SEO & SEM Executive (Travel Industry)Company: AertripPosition: SEO & SEM ExecutiveLocation: Ghitorni, DelhiExperience Required: 2-5 YearsAbout AertripAertrip is a leading travel-tech company, redefining the way people discover and book travel experiences. We combine technology, data, and creativity to deliver seamless travel solutions. We are looking for a SEO & SEM Executive to strengthen our digital presence and drive performance marketing campaigns that generate measurable ROI.Key Responsibilities- Develop, implement, and manage SEO strategies (on-page, off-page, technical SEO).- Plan, execute, and optimize SEM/PPC campaigns across Google Ads, Bing Ads, and meta search platforms.- Conduct keyword research, competitor analysis, and trend monitoring to drive traffic growth.- Manage and optimize Google Search Console, Google Analytics, and GTM for accurate tracking and insights.- Implement link-building strategies and optimize content to boost rankings.- Utilize Schema Markup for travel websites and job postings.- Improve landing page performance through CRO techniques and A/B testing.- Use SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, Ubersuggest) to monitor and audit site health.- Track, analyze, and report on campaign performance using key metrics (CPC, CPA, ROAS, conversions).- Stay updated on algorithm changes and travel industry trends to refine SEO/SEM strategies.Must-Have Skills- Strong knowledge of SEO fundamentals (on-page, off-page, technical).- Hands-on experience with SEM/PPC campaigns (Google Ads, Bing Ads).- Expertise in keyword research, competitor analysis & trend monitoring.- Proficiency with Google Analytics, Search Console, and GTM.- Proven experience in link-building & content optimization.- Familiarity with Schema Markup & SEO for travel websites.- Understanding of landing page optimization & A/B testing.- Proficiency in SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, Ubersuggest).- Knowledge of meta search marketing (Google Flights, Skyscanner, Kayak) is a plus.- Ability to run ROI-focused SEM campaigns (CPC, CPA, ROAS).- Excellent analytical, reporting, and data-driven decision-making skills.- Prior experience in the travel industry SEO/SEM is a strong advantage.What We Offer- Competitive salary with performance-based incentives.- Opportunity to work on innovative projects in the travel-tech industry.- Collaborative and fast-paced work culture.- Professional growth and skill development opportunities. (ref:updazz.com)

Skills Required