Job Description

Position: SEO Executive Department: Digital Marketing Location: Gurgaon Haryana Reports To: Head of Marketing Company Overview: At BSDPL we are a dynamic and forward-thinking company known for delivering cutting-edge design solutions and digital marketing services that elevate brands and engage audiences. We're looking for a highly skilled SEO Executive to join our creative team. with 2+ years of experience and a strong understanding of the latest SEO trends and strategies. Key Responsibilities: - On-Page SEO Optimization: Conduct in-depth keyword research to identify target keywords that align with business goals. - Optimize website content, meta tags, headers, images, and internal links for maximum organic visibility. - Off-Page SEO Optimization: Develop and execute off-page SEO strategies, including unique link-building campaigns on high quality domains with less than 3 spam score, guest posting, and outreach to reputable websites. - Monitor and evaluate backlinks to ensure the health and quality of the backlink profile. - Technical SEO: Conduct website audits to identify technical issues that may hinder search engine crawling and indexing like site speed, broken links, crawl errors, etc. - Work with the web development team to implement SEO best practices, including improving site speed, mobile optimization, and structured data markup (schema). - Monitor website traffic, rankings, and other key performance indicators (KPIs) using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc. - Competitor Analysis: Conduct regular competitor analysis to identify opportunities and threats in the SEO landscape. - Benchmark SEO performance against industry competitors and suggest strategies to outrank - competitors. - Work closely with content writers, designers, and developers to ensure that all digital assets are SEO-optimized. Qualifications: - Education: Bachelor's degree in marketing, Communications, IT, or any relevant field. - Certification: Digital Marketing certification like Google, HubSpot, SEMrush Academy, or other recognized platforms. - Experience: Minimum of 2 years of professional experience in on-page, off-page, and technical SEO). Skills: - Strong understanding of SEO concepts, algorithms, and ranking factors. - Hands-on experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc. - In-depth knowledge of keyword research tools and content optimization techniques. - Ability to analyze and interpret data to make informed decisions. - Excellent communication and teamwork skills. (ref:updazz.com)

Skills Required