Profile: Influencer ExecutiveLocation- UP West ( Ghaziabad)Education: MBA/Bachelor'sExpectations:- Minimum in Sales & Marketing Experience - Preferably 6+ Years of successful- Marketing & sales-related working experiences in managing Contractors and end consumers.Responsibilities:- Keeping the Loyalty program competitive with the market offerings- Lead for driving the secondary volume/value growth in the business, leading to primary growth.- Taking the lead on long-term activities to ensure that the influencers' core drivers are addressed- Work on process and structures to drive secondary field force productivity and effectiveness.- Managing the regional engagement team to improve influencer engagement on the ground level- Driving the micro market initiatives- Designing yearly roadmap for engagement activities at club level- Design of AOP- Improve the secondary to primary ratio to drive growth.Key Responsibilities:1. Sales & Business Development:- Achieve sales targets and objectives within the assigned territory.- Identify and develop new business opportunities to expand market share.- Establish and maintain strong relationships with distributors, retailers, contractors, and end-users.2. Account Management:- Manage and grow existing accounts by understanding their needs and providing appropriate solutions. - Conduct regular visits to key accounts to ensure high levels of customer satisfaction and retention.3. Product Promotion:- Conduct product demonstrations and training sessions for clients to highlight the features and benefits of wood coating products.- Participate in trade shows, exhibitions, and other promotional events to enhance brand visibility and drive sales.4. Market Analysis:- Monitor market trends, competitor activities, and customer preferences to identify growth opportunities and potential challenges.- Provide feedback to the marketing and product development teams to support the continuous improvement of products and services.5. Reporting & Documentation:- Prepare and submit regular sales reports, forecasts, and market analysis to the Regional Sales Manager.- Maintain accurate records of sales activities, customer interactions, and account details. Skills:- Strong sales and negotiation skills.- Excellent communication and interpersonal skills.- Ability to work independently and as part of a team.- Proficiency in MS Office (Word, Excel, PowerPoint).- Knowledge of the woodcoating market and products is a plus.- Other: Willingness to travel within the assigned territory.Benefits:- Competitive salary and performance-based incentives.- Health insurance and other benefits as per company policy.- Opportunities for professional development and career growth. (ref:updazz.com)
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